Sponsormob, the world’s first mobile CPA network founded in 2006, is beginning 2012 by broadening its performanced-based advertising solutions for advertisers and publishers, including agencies and networks.

The key change to Sponsormob as a solution provider is the addition of the Real-Time-Bidding (RTB) platform from the Publishers side, which enables Sponsormob Advertising partners to benefit from strategic ad-placement and optimization, yielding higher conversions. With Real-Time-Bidding, Sponsormob bids and purchases an ad-impression instantly, placing the relevant ad on the advertising space. The entire process of ad-serving is done automatically, and the result of RTB is that ads are bought on a larger scale from a variety of publishers, saving time and leading to highly optimized ad placement, resulting in increased performance for advertising spend.

Regarding the changes, COO Jet Patel says,  ”Since 2006 we successfully branded ourselves as a ‘Mobile CPA Network’ which has served us well. However, as the mobile advertising marketplace has now become very populated and fragmented, we feel a new slogan was required to send a very clear message to Advertisers on our services and the way we deliver conversions. Our new slogan ‘Mobile Conversions. Data Driven. Worldwide’ reflects how we use advanced technology to deliver optimal conversions on a truly global basis using Real-Time Bidding through our Publisher Network. We have invested a great amount of time and resources in perfecting our technology and developing an algorithm to maximize our efficiency to produce results. We are looking forward to 2012 with great optimism – we will continue to grow aggressively and cement our position as a key player within the Mobile Advertising industry.”

With the addition of the RTB platform and advanced technology, Sponsormob simplifies the process for advertisers looking to engage customers on mobile. Potential advertisers can now work with one partner, as Sponsormob effectively runs advertising through, yield optimizers, ad networks, exchanges and affiliates. Working with one qualified advertising partner saves advertisers resources and offers them more effective campaign optimization.

Sponsormob has now made Click-to-Call advertising available to its clients in Germany. Partnering with Freespee, the leading company in call monetization, any company with a call-center can now advertise on mobile with Sponsormob.

Mobile is an ideal environment for call advertising, as clients simply have to click on a button on a landing page and can be directly connected to the advertiser’s call center. The benefits of Click-to-Call are high sales conversion rates and the opportunity to up-sell customers during phone calls. Based on statistics from partners in Europe and the US, a call is valued ten to twenty times more than a click.

Certain verticals are more promising for call advertising than others. Click-to-Call works best in service verticals such as banking, insurance, education, finance, health and beauty. Travel, telecommunications, and other utilities also do well, but online stores with call centers can also benefit from call advertising.

Of course, Click-to-Call advertising with Sponsormob is done on a performance basis, making advertising low-risk to companies wishing to expand their customer base via mobile. Additionally, Sponsormob’s unique technology makes it possible not only to attribute sales to specific publishers, but to the actual device, ad, and click.

With the expansive growth of mobile usage and traditional advertisers expanding to mobile platforms, CPA networks are an important link in the advertising chain. Freespee has extensive experience in call monetization, and is happy to expand their work with Sponsormob, its first pure mobile ad network partner.

About its new partnership, Carl Holmquist, Founder and CEO of Freespee, says “We are excited to be working closely with Sponsormob in our global expansion. Mobile has proven its strength in performance advertising, and now we are bringing along phone calls as the new digital advertising currency. Advertisers who have already added calls in their media planning have seen great results: People who call are ready to buy, and thus the sales conversion rates are very often 20-50%. At the same time, the average order value has increased due to upsell opportunity. We’ve only seen the beginning of a new era in performance mobile advertising.”

As 2011 is coming to a close, we are looking forward to the holidays but also have an eye on the future. The upcoming year will bring some big changes from us, as we are adding features to our network to make mobile advertising simpler and more effective. Although we can’t share all the details now, we can say that Sponsormob will be making advertising on the mobile web more accessible for companies wanting to reach a broader audience (more info on this to come in January 2012 …).

In addition to making plans for 2012, we have also been expanding our company. We are actually still hiring, looking for candidates to join our Berlin office. We even made a short video about it. Details on our open positions can be found on our jobs pages (English and German). If you are looking for a job in mobile advertising, please check us out. And don’t forget to keep an eye on this space for more from us in January!