(photo by dreamstime)

The number of sales that can be generated by a mobile campaign varies greatly from campaign to campaign and depends on a more than one factor, including: the product itself, how easy it is to purchase the product or download from a mobile site, and the like.

What we at Sponsormob can do is connect the right kinds of users to the advertisers’ products. What we can’t do is guarantee a certain number of sales for a company.

We do offer to run a test campaign to see what sort of results can be expected. Advertisers can then decide whether a campaign will likely be successful and move forward with us from there.

In any case, with our CPA model, money is paid only for successful leads or sales, and there is rarely money that is required up front. This means that there is minimal risk involved for the advertiser.

This is a question that we hear quite frequently, so let’s get the information out there. We actually do not have an official minimum commission amount for our transactions. When negotiating a commission with our advertisers, we usually ask them to tell us what a transaction is worth to them. This figure would be either a percentage of a sale or a minimum fee for a subscription. We then compare the suggested amount with similar deals and let the advertiser know if it is an appropriate payout for the transaction.

The only thing we do require a minimum commission for is iphone apps. That amount is currently set at $2. For everything else, there is no set minimum. We also do not, in most cases, require prepayments, so there is usually no money that has to be paid up front.

Any questions? Feel free to comment or email me at talya@sponsormob.com.

(photo by dreamstime)

Here at Sponsormob, we have the ability to get pretty specific with our targeting, so you don’t have to worry about ads being sent out there into a mobile abyss. We can target campaigns based on three different factors:

1. Location – country, mobile carrier

2. Mobile device – manufacturer, model, operating system

3. Verticals/channels – such as communities, entertainment, news, etc…

So, yes, this is how we do it.

Sponsormob has been active since 2006 and has worked with a number of advertisers around the world. Here are a few of them:

Fox Mobile, fun mobile, Burda Wireless, Moffy, liebe.de (a German dating site), playphone, hiogi, Ad Canadian.

Obviously, our most extensive work as been with companies in the mobile content business, as they were the first to do commerce via the mobile web. But as we have discussed, the market is expanding, so we are beginning to work more and more with companies that are not solely focused on the mobile web.

If you need to know more, please contact us.

Our publisher manager, Verena Witkowski, just returned from London, where she visited the ad:tech London exhibition. She had a busy couple of days that were full of meetings and establishing new business contacts. It was a tiring but successful trip, and we look forward to working with new partners!

(photo by dreamstime)

As we have mentioned before, for Sponsormob, our main markets are in western Europe and English speaking countries (US, UK, Canada). This is where we are seeing the most action, as mobile web usage in these places is common and growing. But there is also significant growth in other markets, which can’t be ignored. Places like Asia, Latin America, and the Middle East are  seeing increased mobile web usage.

Opera’s recently released “State of the Mobile Web Report” placed Asia on top for largest increase of mobile web users. Within Asian countries, Malaysia and Singapore saw the most significant growth, and Vietnam and Brunei were also high up on the list (specifics can be found at Mobile Marketing Watch). So these areas are places to keep an eye on, as they will be the next big markets for the mobile web.

Sponsormob participated as an exhibitor at last week’s dmexco,the digital marketing conference which took place in Cologne (Köln), Germany. Six of us where there, and we enjoyed being able to travel by car and rail rather than by plane. It was certainly a nice break from our usual conference travel! The exhibition was a success, with a large number of companies and brands being represented. We managed to give away a lot of great stuff, and our Sponsormob flashlights were probably one of the event’s most popular giveaways (because everyone needs a blue Sponsormob flashlight, right?). We will be posting pictures soon on our Facebook page, so stay tuned …

This week we will be on the road again, as Sponsormob will be visiting ad:tech London. We will not be hosting a booth this time, but our Publisher Manager, Verena Witkowski, will be there both days (Tuesday and Wednesday, September 21-22). She has several meetings lined up already but still has time available for anyone who would like to meet up with her. She can be contacted by email at verena@sponsormob.com

There are all kinds of offers available on the mobile web and it is constantly expanding. Currently, most of the offers Sponsormob has are in the areas of mobile content (apps, downloads, etc.), gaming, and dating. But we are expecting to see a wider range of offers in the near future, especially in the travel and retail industries.

For example, Mobile Commerce Daily reported that Swanson Health Products, a large US retailer of vitamins and organic products, just launched a mobile web site where customers could purchase items via their mobile devices. This should definitely tell us that mobile is where retail is headed, if the health and wellness industry is already there. Companies are heading in the direction of the consumer, and consumers are doing more of their shopping via the mobile web.

We will definitely see more of this sort of movement during the upcoming months and years.

(photo courtesy of dmexco)

Just a quick reminder that Sponsormob will be in Köln this week at the digital marketing conference dmexco. We will be exhibiting on Wednesday and Thursday, the 15th and 16th, and can be found at stand E84. Come over and visit if you are there – we will have refreshments waiting for you and some great giveaways (really, some you can actually use!).

As we have been discussing in previous posts, mobile web usage is growing and there seem to be no signs of slowing down. The numbers out there are poised for growth. An in-depth report by MarketResearch.com shows that by 2015, mobile payment transactions in the U.S. alone will reach $56.7 billion. That is a lot of mobile traffic and purchases, and that is just in one country  (Mobile Marketing Watch). This may be a liberal estimate, but even so, mobile transactions in 2009 were a mere $5.2 billion by comparison. These figures show that we have barely skimmed the surface of what is coming up in the mobile world. And most definitely, mobile online usage will soar right along with this.

Something else to consider is who is moving towards mobile. In the U.S. alone, we have recently seen large retailers entering the mobile scene. Target, which is second only to Wal-Mart, just began putting their weekly ad into mobile format (Mobile Commerce Daily). Netflix, the U.S. online movie rental company, also just recently created a mobile app. And not only retailers are getting in on the action, but non-profits are as well. Shortly before the earthquake in Haiti, the Red Cross made it possible to make monetary donations via mobile, and others have followed suit.

Considering all of this, it seems that we are on the cutting edge of some major growth in the mobile web which, as we have said before, does not seem to be slowing down any time soon.