So why mobile?September 1st, 2010 by Talya
Going mobile is beginning to sound like the new version of the buzz words going green. Lately we are hearing more and more about the mobile web. For those who are still wondering what all the fuss is about and whether they should consider expanding to the mobile internet, here is some information to consider.
A 2009 study published by Morgan Stanley shows that mobile internet usage is a trend that is not likely to diminish any time soon. Mary Meeker, managing director of Morgan Stanley and head of their global internet research team, claims that over the next five years, “more users will connect to the Internet via mobile devices than PCs” (gigaOM).
Meeker isn’t the only one predicting a mobile-led future. A recent study by Opera Software found that since 2008, the number of women surfing the mobile web has grown by more than 575% (Mobile Marketer). The implication is that these numbers should convince marketers that the mobile web is a solid platform for advertising. In plain English, the mobile web is no longer strictly the world of the über-nerdy or gaming freaks and should be taken seriously.
So what does this have to do with advertising? Well, if internet users are turning away from their desktops and laptops towards their mobile devices, then it stands to reason that advertisers should head that way as well. Anyone who stays strictly within the realm of traditional online advertising will lose out on a pretty hefty market share.