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The mobile web: a fad or the future?

September 10th, 2010 by Talya

As we have been discussing in previous posts, mobile web usage is growing and there seem to be no signs of slowing down. The numbers out there are poised for growth. An in-depth report by MarketResearch.com shows that by 2015, mobile payment transactions in the U.S. alone will reach $56.7 billion. That is a lot of mobile traffic and purchases, and that is just in one country  (Mobile Marketing Watch). This may be a liberal estimate, but even so, mobile transactions in 2009 were a mere $5.2 billion by comparison. These figures show that we have barely skimmed the surface of what is coming up in the mobile world. And most definitely, mobile online usage will soar right along with this.

Something else to consider is who is moving towards mobile. In the U.S. alone, we have recently seen large retailers entering the mobile scene. Target, which is second only to Wal-Mart, just began putting their weekly ad into mobile format (Mobile Commerce Daily). Netflix, the U.S. online movie rental company, also just recently created a mobile app. And not only retailers are getting in on the action, but non-profits are as well. Shortly before the earthquake in Haiti, the Red Cross made it possible to make monetary donations via mobile, and others have followed suit.

Considering all of this, it seems that we are on the cutting edge of some major growth in the mobile web which, as we have said before, does not seem to be slowing down any time soon.


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