Mobile web growthNovember 1st, 2010 by Talya
For anyone out there who is still uncertain as to whether mobile is worth taking seriously, recent studies confirm that there is no need to doubt that the mobile web is indeed the future and not just a fad. We have already seen numbers showing that mobile is poised for growth (especially in the US), but recent studies are showing that the industry is still growing like crazy worldwide as well.
An Amazon payments executive recently announced that mobile commerce is expected to grow from $2.4 billion to $23.4 billion between now and 2015. This is an 875 per cent growth, which is significant, and is further proof (just in case anyone really needs it!) that mobile is going mainstream. The article reports that consumers are becoming more comfortable with accessing the web via mobile devices, and that they are now purchasing more than just virtual goods. Through Amazon’s 1-click payment system, the company is seeing things such as books, electronics, personal care items and clothing being purchased via mobile (Mobile Commerce Daily).
An executive from the footwear company Steve Madden confirmed these results, citing similar figures regarding the growth of mobile over the next five years. The executive announced at the Mobile Shopping Summit that more than 10% of the company’s total web traffic is coming from mobile devices, a 250 per cent growth over the last six months (Mobile Marketer). They have seen huge growth but have not been able to whittle down exactly who the mobile shopper is. According to the representative, there is no single mobile shopper – they are everyone – people who are busy, short on time, and who are looking for the best deals.
Further studies show that growth is happening right now and will continue into the future. ReadWriteMobile cites another study be Informa Telecoms & Media showing that mobile ad revenue will reach $3.5 billion by the end of this year alone. That study also reveals that the predictions by the Amazon exec mentioned earlier are right on track, with revenue increasing eight-fold by 2010 (ReadWriteMobile).
So once again we see that yes, mobile is here to stay and will continue to grow. The logical conclusion is therefore that retailers who want to continue to move into the future will need want to go mobile if they want to stay on top. Agreed?