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Millenial Media proves continued growth in mobile

May 11th, 2011 by Talya

Millennial Media has just released their Q1 S.M.A.R.T report detailing the growth of various verticals in mobile. Their report shows that six global mobile ad verticals grew over 100% in the first quarter of this year. Here is the breakdown with the given vertical and its amount of growth:

  • Retail & Restaurants – 1342%
  • Automotive – 723%
  • Finance – 379%
  • Telecommunications – 242%
  • Health (fitness and wellness) – 183%
  • Education – 130%

Other highlights from their study include the growth of mCommerce campaigns by 30% and the increasing number of campaigns allowing consumers to take some sort of action on social media (either a Facebook like page, tweeting, etc.). This is further proof of the continued growth in mobile internet usage.