Millennial Media has just released their Q1 S.M.A.R.T report detailing the growth of various verticals in mobile. Their report shows that six global mobile ad verticals grew over 100% in the first quarter of this year. Here is the breakdown with the given vertical and its amount of growth:

• Retail & Restaurants – 1342%
• Automotive – 723%
• Finance – 379%
• Telecommunications – 242%
• Health (fitness and wellness) – 183%
• Education – 130%

Other highlights from their study include the growth of mCommerce campaigns by 30% and the increasing number of campaigns allowing consumers to take some sort of action on social media (either a Facebook like page, tweeting, etc.). This is further proof of the continued growth in mobile internet usage.