The wealthiest Americans own smartphonesMay 13th, 2011 by Talya
It should not come as a huge shock to us that 61 % of the wealthiest people in the U.S. own smartphones and tablets. But a recent article in Luxury Daily breaks down the numbers to show us who is using what device, information that can be helpful to marketers working in mobile and for companies who have not yet expanded their advertising to include mobile.
The statistics come from the American Affluence Research Center, based in Atlanta, Georgia, and break down affluent smartphone users into groups based on age, demographics, and the type of device owned by individuals surveyed. The numbers reveal that of these affluent individuals, 84% of smartphone owners are under 50, while only 38% of those 60 and up own one.
The amount of money also seems to determine, at least to some extent, which devices these wealthy Americans own. Those who earn over $200,000 per year are almost twice as likely to have a smartphone. Among these smartphone owners, the preferred device is a Blackberry, while those who earn less than $200,000 are more likely to be the proud owners of an iPhone.
These numbers reveal the opportunity there is in marketing luxury brands on mobile. Many have already tapped into this market, but others still need to get on board and realize the great potential that exists right now in marketing on mobile devices.