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Next week Sponsormob will be in Paris – “The City of Light” – for a short trip to visit the exhibition at Buzzness Mobile to further increase our growth for the French market. The event is a trade fair for mobile marketing, mobile solutions, and mobile payment. It is a relatively large event and will be held at the Espace Cardin. Over 4,000 visitors are expected, and the exhibition hall will be hosting roughly 50 companies. I will be attending the event to make new contacts, catch up with existing partners and to see the event firsthand.
If anyone is interested in meeting with Sponsormob at Buzzness Mobile, please contact me so that we can arrange a meeting (firstname.lastname@example.org). I will be at the event on Wednesday, June 8, 2011.
Espace Pierre Cardin, Paris
June 8-9, 2011 (9 a.m. to 7 p.m. both days)
Register here to attend.
We are happy to share the news that a new Affiliate Summit Meetup group has been formed in Berlin. As you can see from the list of Affiliate Summit Meetups, this is the first one taking place outside of the US and Canada, so we are very excited about this. And since Berlin happens to be a hot spot for startups, it is great to see an affiliate networking event starting here for those in our industry.
Also – we at Sponsormob are proud to be sponsoring the first official meetup, which will take place on Tuesday, May 31, at Lauschgift cocktail bar here in Berlin Mitte. We hope you will come join us for drinks and networking if you are in Berlin!
Event details can be found on the Berlin Affiliate Summit Meetup’s Facebook page.
A recent report from Google shows us that the majority of users exposed to mobile ads take action after seeing the ads. The report reveals findings from a study of smartphone users at the end of 2010 (search engine land). Several interesting patterns were shown, reinforcing what we already know to be true about mobile internet usage and further proving that advertising on the mobile web works.
Mobile internet usage at home
It is not only while on the go that people are accessing the mobile internet. According to the report, 93% of people use their smartphones while at home. Of those who are at home, the majority of them are on their mobiles while “consuming other media,” such as while watching TV. Interestingly, over a third of these at-home mobile internet users (39%) even admitted to taking their mobile phones with them to the bathroom as well (a bit strange, but true!).
Google says those doing mobile searches on their devices are the most likely to complete an action - nine out of ten users, according to their report, “take action as a result of a mobile search, with over half of them leading to purchases” (search engine land).
Of those searching on the mobile web, the following categories show what is being searched for:
Smartphone users and advertising
One of the key parts of the report reveals that smartphone users are actually quite responsive to advertising. The survey results show that over 80% of smartphone users exposed to ads actually noticed the ads. Even more interesting is that half of those who viewed the ads also responded by taking action.
After seeing the ads, a variety of actions were taken, including the following:
So as we see, ads on the mobile internet are noticeable and convincing enough to cause users to respond with action.
Peter Glaeser, co-founder and CEO of Sponsormob, has been selected as a speaker at the upcoming DOMAINfest Europe conference in Barcelona, Spain June 7-9, 2011. Peter will be one of three panelists discussing mobile, social, and affiliate revenue strategies at the event.
DOMAINfest is a conference series that brings together domain industry and internet professionals together to learn, network, and engage in business. The event is hosted in various cities around the world and is intended for both industry professionals as well as beginners. In addition to keynote and panel speaking sessions, DOMAINfest encourages networking among attendees with a variety of events, including lunches, cocktail and dinner parties, and excursions designed to give participants opportunities to connect.
The conference takes place at the Pullman Barcelona Skipper hotel. Registration fees through May 31, 2011, are $795 US and include presentations, information sessions, a domain auction, and networking events. After June 1, registration is $895. One day passes are available as well. To register, visit http://www.domainfest.com/register.
It should not come as a huge shock to us that 61 % of the wealthiest people in the U.S. own smartphones and tablets. But a recent article in Luxury Daily breaks down the numbers to show us who is using what device, information that can be helpful to marketers working in mobile and for companies who have not yet expanded their advertising to include mobile.
The statistics come from the American Affluence Research Center, based in Atlanta, Georgia, and break down affluent smartphone users into groups based on age, demographics, and the type of device owned by individuals surveyed. The numbers reveal that of these affluent individuals, 84% of smartphone owners are under 50, while only 38% of those 60 and up own one.
The amount of money also seems to determine, at least to some extent, which devices these wealthy Americans own. Those who earn over $200,000 per year are almost twice as likely to have a smartphone. Among these smartphone owners, the preferred device is a Blackberry, while those who earn less than $200,000 are more likely to be the proud owners of an iPhone.
These numbers reveal the opportunity there is in marketing luxury brands on mobile. Many have already tapped into this market, but others still need to get on board and realize the great potential that exists right now in marketing on mobile devices.
Millennial Media has just released their Q1 S.M.A.R.T report detailing the growth of various verticals in mobile. Their report shows that six global mobile ad verticals grew over 100% in the first quarter of this year. Here is the breakdown with the given vertical and its amount of growth:
Other highlights from their study include the growth of mCommerce campaigns by 30% and the increasing number of campaigns allowing consumers to take some sort of action on social media (either a Facebook like page, tweeting, etc.). This is further proof of the continued growth in mobile internet usage.
Flirtalike is the first free flirt community app developed exclusively for the mobile internet. Unlike traditional dating services, it gives users the opportunity to connect and flirt via their mobile devices without any expectations. The community does not exist to match people with their life partners, but provides the opportunity for flirtatious conversations with like-minded individuals. With Flirtalike, users meet others based on their interests, activities, and moods.
Initially, the app was made only for the iPhone and iPod Touch, no other Apple devices. It is now available for the iPad as well. The Flirtalike app is currently offered in the US market and will be launched in Europe in the near future. Sponsormob is proud to be the exclusive promoter for Flirtalike, and we look forward to offering the iPad app through our network.
Although it is hard to believe, roughly one third of the world’s population reportedly watched last week’s marriage of Prince William and Kate Middleton, according to ABC. It appears that the world didn’t turn on that day or in the days and weeks before the wedding, as royal-wedding-mania seemed to take over all large media outlets. We have to admit, we caught a bit of the bug here at Sponsormob as well and kept the wedding coverage on during the day. Our new UK Business Development Manager, who is from England, was especially happy to be able to see what was happening back home …
Many of those watching The Royal Wedding were also on their mobile devices as well, keeping up with friends and family as the wedding ceremony unfolded (including the aforementioned Business Development Manager, who updated us regularly with news from those in London for the event!). What is interesting is that there weren’t just a few people sending messages via their mobiles. According to Sybase, a mobile commerce service, there was a 600% increase in combined SMS/MMS messaging traffic between the US and UK markets during the time of the wedding ceremony and subsequent celebrations. Apparently the number of text messages sent beat out the number of messages usually sent on Valentine’s Day, which is one of the leading messaging days most years. The only day it failed to beat was New Year’s Day, when the total number of messages in the UK skyrockets (FierceMobileContent).
In light of the huge interest in the wedding, we can probably all say that we are glad it’s over, right?
We are pleased to announce that Joe Niederberger is now our new Business Development Manager for North America. He is based in San Francisco, CA and will be responsible for growing and managing revenue from App Developers, Direct Advertisers, and Interactive and Mobile Ad Agencies. He will now be responsible for expanding Sponsormob’s Performance Advertising model within the North American market.
We are very excited to have Joe join the Sponsormob team and are looking forward to working with him!
Last Christmas, the Mobile Marketing Association showed us that about 10% of Europeans would be doing their Christmas shopping via mobile. This year, studies indicate that even more people are shopping from their mobile devices, and not only during the holiday season. MobileMarketing reports that the number of mobile shoppers in the UK is growing steadily. Their article reveals that while 42% of consumers in the United Kingdom still prefer shopping at actual, physical stores, nearly one third (30%) are comfortable with shopping from their mobile devices (MobileMarketing). In the report, 28% of consumers would rather shop from their PC or laptop. While the margin between mobile and traditional online shopping wasn’t huge, there are still clearly more people who would rather shop “from their pocket” than while sitting in front of a computer.
Interestingly, the results of this study also reveal what people are purchasing via their mobile devices, and here are the top three movers:
This is in line with other stats on mobile usage that we have seen, and smart retailers are paying attention to these numbers and getting into mobile now if they haven’t done so. At the recent Mobile Shopping Summit, the business development manager of the clothing line Gap discussed the potential of mobile for retailers and announced that his company would be increasing their budget for mobile advertising in the next year (Mobile Marketer).
So once again we see proof of the continuing maturation and influence of the mobile web. We will continue to see that with the increasing number of mobile shoppers out there, lies immense opportunity for advertisers and retailers to benefit from the medium.