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Ongoing growth of the mobile web

June 20th, 2011 by Talya

Over the last several months, we have discussed mobile web growth in a variety of regions (Germany, the Middle East, Asia) and touched on the growth of the industry in general by looking at Millennial Media’s S.M.A.R.T. report from Q1 of this year. Today I’d like to go back to a more general discussion on the growth of the mobile industry, because it continues to grow and thrive, even in an economic climate where many other industries are still struggling.

Everyone knows that numbers don’t lie, and there are plenty of numbers that show us that the mobile internet, which has been growing steadily for some time, will continue to expand over the upcoming months and years. The growing numbers of mobile usage and spend are shown to us time and again by research groups, large online companies, as well as other networks. A recent Mobile Marketing Watch article reports on Juniper Research’s study on mobile growth, showing, among other things, that revenues of global mobile networks operators will reach $1 trillion by 2016.

Other reports show similar findings – that is, of an industry that will continue to grow over the next few years. Mobile Marketer’s State of Mobile Advertising 2011, which has also just been released, further proves the growth trend in mobile and reveals some interesting facts about mobile device users. For instance, their findings report that roughly a quarter (26.6%) of US households rely solely on mobile phones, not landlines, for communication purposes. And of these users, around 63 million own a Smartphone, and over a third of these Smartphone users access the internet via their mobile devices.

Additionally, Mobile Marketer’s report reveals that advertisers will be spending a lot more cash on mobile advertising in the future. In the U.S. the mobile advertising spend for last year (2010) was around $7.4 million and is expected to be close to $2.5 billion by 2014. Spending for ads delivered via mobile apps in the U.S. will show similar growth patterns, increasing from $305 million in 2010 to over $1 billion by 2015.

Looking at this information, it is safe to say that we are in a field that will not be slowing down any time soon. Opportunities in mobile are endless, and we as a company are excited to be a part of it all.


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