Sponsormob keeps you up-to-date with the latest news from our company as well as trends in the online and mobile industry. Please subscribe to our RSS Feed to follow us.
We are currently expanding our team base here in Berlin, and we are looking for qualified applicants for the following positions:
Position details can be found on our job openings page. Please contact us at firstname.lastname@example.org if you are interested in being considered against an open position. We would love to hear from qualified candidates interesting in working with us!
We have some exciting news for our Affiliates – Sponsormob will now be offering additional payment options. For those Affiliates who are generating high revenues, it is now possible to be paid not only once per month but three times: on the 1st, 11th, and 21st of each month! This helps our publishers get their commissions faster and gives them the opportunity to boost their traffic and performance.
Affiliates will need to generate a minimum of 1k in commissions per week to qualify and take advantage of our new payment terms. Simply get in touch with your Account Manager, Jenny Ibsch, to discuss which payment plan works best for you and your goals. We are happy to make this available to our Affiliates!
Our company move was completed this past weekend, and we are now in the process of getting settled into our new office space. We haven’t moved very far, but the new location gives us more room to work and grow. Here we are enjoying our first team lunch in the new office on moving day, and we are looking forward to many more!
The Sponsormob team is moving offices today. We will be back online on Monday.
Sponsormob will be attending LeadsCon 2011 for the very first time this year. Our new Business Development Manager for North America, Joe Niederberger, will be attending the event, which takes place right after Affiliate Summit East. He will be looking to continue to expand our reach in the US market and meeting with new partners. LeadsCon is a conference and summit for online lead generation and customer acquisition taking place at the Hilton New York this year from August 24-25. This will the event’s third year and over300 companies are expected to be participating.
We are looking forward to it, as we are always interested in checking out new events in the online industry! If you would like to meet with Joe during LeadsCon, please email him directly to set up a meeting – email@example.com.
Over the last several months, we have discussed mobile web growth in a variety of regions (Germany, the Middle East, Asia) and touched on the growth of the industry in general by looking at Millennial Media’s S.M.A.R.T. report from Q1 of this year. Today I’d like to go back to a more general discussion on the growth of the mobile industry, because it continues to grow and thrive, even in an economic climate where many other industries are still struggling.
Everyone knows that numbers don’t lie, and there are plenty of numbers that show us that the mobile internet, which has been growing steadily for some time, will continue to expand over the upcoming months and years. The growing numbers of mobile usage and spend are shown to us time and again by research groups, large online companies, as well as other networks. A recent Mobile Marketing Watch article reports on Juniper Research’s study on mobile growth, showing, among other things, that revenues of global mobile networks operators will reach $1 trillion by 2016.
Other reports show similar findings – that is, of an industry that will continue to grow over the next few years. Mobile Marketer’s State of Mobile Advertising 2011, which has also just been released, further proves the growth trend in mobile and reveals some interesting facts about mobile device users. For instance, their findings report that roughly a quarter (26.6%) of US households rely solely on mobile phones, not landlines, for communication purposes. And of these users, around 63 million own a Smartphone, and over a third of these Smartphone users access the internet via their mobile devices.
Additionally, Mobile Marketer’s report reveals that advertisers will be spending a lot more cash on mobile advertising in the future. In the U.S. the mobile advertising spend for last year (2010) was around $7.4 million and is expected to be close to $2.5 billion by 2014. Spending for ads delivered via mobile apps in the U.S. will show similar growth patterns, increasing from $305 million in 2010 to over $1 billion by 2015.
Looking at this information, it is safe to say that we are in a field that will not be slowing down any time soon. Opportunities in mobile are endless, and we as a company are excited to be a part of it all.
Sponsormob will be attending the exhibition at the Online Marketing Show in London the end of this month. Our UK Business Development Manager, Rose Silford, will be visiting the event on June 29, 2011. The Online Marketing Show is an event put on by new media age and Marketing Week to highlight the opportunities in digital and interactive media. The event is also a part of Marketing Week Live, so it is sort of an event within an event, and it all takes place at the Grand Hall in Olympia, London, on June 29 – 30, 2011.
Anyone interested in meeting with someone from Sponsormob while we are there, please contact me (firstname.lastname@example.org), and I will be happy to arrange a meeting for you with Ms. Silford. In the meantime, we will be looking forward to this event, which is another new one for us!
The health industry appears to be quickly advancing their activity in the mobile internet. From what we are seeing, this includes traditional healthcare, health insurance providers, personal health tools, and even non-traditional healthcare companies. And apps seem to be playing the biggest role in the mobile health industry.
According to mHealth, mobile phones may actually help keep high blood pressure under control (MobileMarketingWatch). In a recent study, patients with high blood pressure were given mobile phones with remote blood pressure monitoring technology, and the result was that blood pressure was kept in check better with these patients than for those who were simply given a home blood pressure monitor. The mobile phones had a telemonitoring component which relayed changes to the patient’s physicians, allowing them to be alerted to critical changes. Knowing that changes in pressure were being sent to their doctors kept the patients more accountable than those who simply had a home monitoring system in which they had to report changes to their doctors on their own. In addition to blood pressure monitoring, apps are being used for stroke diagnosis as well, so it is extremely likely that the clinical use of apps will continue to rise (MobileMarketingWatch).
In addition to clinical uses of apps, the mobile web is also being used to help consumers make better medical decisions by being more informed via the web and apps. One example is Blue Cross Blue Shield of Florida, an American health insurance provider. After making its mobile optimized site available to members and non-members, Blue Cross Blue Shield developed apps for iPhone and Android. With their apps, users can be sent weather and health-related alerts, including pollen and UV levels – all of which can help allergy and asthma sufferers to be informed and plan their day and activities accordingly (Mobile Marketer).
As we see the mobile web develop, we will likely be hearing more about ways the mobile internet and apps can keep you healthier …
Sponsormob’s CEO Peter Glaeser returned yesterday from DOMAINfest Europe in Barcelona, Spain. Despite bad weather and thunderstorms so rough that landing on his flight to Barcelona was delayed for over an hour, the conference itself was very good. Unfortunately the weather was not the only unscheduled disruption at the event. The domain auction, which was to be the highlight of the event, was canceled last minute because of technical issues. This was pretty upsetting for some of the attendees, many of whom had traveled to Barcelona specifically for the domain auction.
Despite the setbacks, DOMAINfest was a great event. The location – the Pullman Barcelona Skipper hotel – was excellent and despite the less-than-agreeable weather, everyone had a good time. The speaking sessions were very informative, and the networking events were great as well. We at Sponsormob would like to thank the sponsors of DOMAINfest Europe, including Oversee.net and Moniker, for the opportunity to speak and for a fun and well-organized event. We will be looking forward to future DOMAINfest events!
Although the event is still going on today, I spent yesterday at the first day of the exhibition at Buzzness Mobile in Paris to explore the event and broaden Sponsormob’s reach in the French market. The event itself was somewhat small in comparison to other events we attend, but it was still worthwhile, as I was able to make some new acquaintances with companies based or operating in Paris. Ad agencies, app developers, mobile solution providers, and other companies were present at the exhibition, ranging from French start-ups (such as ellefan, a new location-based shopping app geared towards women) to more established international companies such as Motricity (a US-based mobile solutions provider with operations around the world).
Even though the event was modest in size, it was quite nice, and the exhibitors were also friendly and welcoming (meaning they were patient with my novice-level French and also spoke English without hesitation – very impressive!). Perhaps the best part of the event was that it took place at Espace Cardin, which is centrally located – one street away from the Champs Elysees and close to the Grand Palais and the Jardin Tuileries. The only negative aspect of the trip was that it was too short – one night in Paris is never enough! To see pictures of the event, please visit Flickr.
By the way, speaking of French, our website has now been translated into French. So you can not only find out about us in German and English, but French as well. Enjoy!