Current trends in mobile shoppingJuly 21st, 2011 by Talya
According to Mobile Commerce Daily, almost half of mobile users make at least one purchase a month via their mobile devices. Among those who do the shopping on their mobile phones, according to the study cited, nearly 20% make between two and five purchases a month. Of the remaining mobile shoppers, 16% shop with their mobile device over ten times a month, while 8% will make a purchase with their mobile between six and ten times a month.
So what do these numbers tell us? Well, for starters this is proof that making purchases via mobile devices is actually happening now. There is no longer the speculation whether or not users will one day make purchases via their mobile phone … And as mobile usage grows, so too will the amount of shopping being done across the mobile channel. Furthermore, these findings are proof that regardless of how long it takes until mobile payment services are perfected, people will shop vial their mobile phones in the meantime.
To find out a little more about what people are buying with their mobiles, check out our earlier post on mobile shopping.