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Sponsormob’s experience at Casual Gaming Conference Seattle – great!

August 1st, 2011 by Talya

Our Business Development Manager for North America, Joe Niederberger, was in Seattle, Washington a couple of weeks ago for the Casual Gaming Conference. The event was very successful and a lot of fun, according to Joe, so we are happy to have been a part of it!

Event highlights

There were about 50 stands in the exhibit hall, and with 500 targeted guests, the stands were pretty busy, according to Joe. There were also several networking parties which were a lot of fun and a good opportunity to get to know some of the others at the event. Exhibitors and visitors ranged from major gaming companies to mobile payment solution providers and everything in between.

The conference agenda covered a variety of gaming-related topics, including:

  • Social Gaming
  • Zynga IPO
  • Content Creation
  • Additional distribution channels (outside of app stores and Facebook)

Discussions during the event included:

  • How financially tied to Facebook and Google Zynga is
  • Monetization opportunities outside Facebook
  • The transition of gaming from desktop computers to mobile devices

Future events

Considering how successful and fun this event was (especially compared to our recent App Day experience) we will likely participate in future Casual Connect events. There are annual conferences in Russia, Germany, the UK, the US, and an inaugural event coming up in 2012 in Singapore. We will keep you posted on exactly which of these we will be at in the future, so keep an eye out here!


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