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Mobile apps in 2011

August 8th, 2011 by Talya

Mobile Marketer’s first State of Mobile Advertising Classic Guide was released recently and shares interesting insights into mobile advertising. The guide is a compilation of information on the mobile industry from Mobile Marketer staff as well as other industry leaders. It details the number of mobile users (in the US and worldwide), trends in mobile advertising spend, types of ad formats that work best on mobile, and a variety of other factors that all effect the current state of mobile advertising.

For the moment we are going to look at the growing numbers of apps and where the numbers are headed (hint … things are looking up!). According to Mobile Marketer’s study, “the market for apps will continue to accelerate,” which we can confirm, based on what we have seen. The number of app downloads were close to 11 billion in 2010 and are expected to exceed 75 billion by 2014.

And of course where app use increases, so does the money. Mobile app revenues are also expected to increase globally, surpassing $35 billion by 2014. These numbers are truly astronomical, and show us once again the tremendous potential in advertising on the mobile web.

More on the growth of mobile app usage to come from us, so stay tuned!