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Sponsormob hires Director of Business Development

August 18th, 2011 by Talya

We are pleased to announce Heiko Kasper as our new Director of Business Development for the German market. Heiko will work from the Sponsormob headquarters in Berlin and will be responsible for growing and managing revenue from app developers, advertisers, and mobile ad agencies in German-speaking countries (Germany, Austria, and Switzerland). Jet Patel, COO, says of the new addition to the team, “We are delighted to welcome Heiko on-board with Sponsormob. He brings much added value and experience to the Business Development unit for our German-speaking markets within the mobile advertising industry.”

Heiko studied Business Administration and began working in affiliate marketing for the price comparison company Kelkoo directly after completion of his studies. He later became Key Account Manager for the leading German-based affiliate network Zanox, where he was responsible for clients such as Opodo, Travelchannel, and Immobilienscout 24. In 2007, he left Zanox to work for for YOC,  Europe’s leading mobile technology and media provider, as senior member of mobile advertising.  At YOC, he was responsible for customers such as HRS, Sixt, Avis, Intel, and Opel. Kasper looks forward to using his experience and expertise in online and mobile marketing to expand Sponsormob’s advertiser base in western Europe.

Heiko began the new position with us this week and is currently in Cologne at the gamescom event for the gaming and entertaining industry.