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Sponsormob’s Gamescom experience

August 22nd, 2011 by Talya

Last week our new Director of Business Development, Heiko Kasper, attended Gamescom, the world’s largest event for digital gaming and entertainment which takes place annually in Cologne, Germany. The event was massive as expected, and full of visitors, journalists, and several hundred exhibitors ranging from game developers to marketers and everyone in between.

From Heiko’s observations of the event, it was worth attending, but despite growing app usage and the huge number of people out there playing games on their mobile devices, mobile is still not really a main player at Gamescom. This is surprising to us, especially considering the stats out there regarding the number of people playing games via mobile (a recent article in Tech Journal South reports that one third of mobile users over age 13 in the US play games at least monthly). The exception at Gamescom was Sony Erickson, who was on location with their Xperia play.

We will more than likely be at Gamescom again next year, and it will be interesting to see if mobile will begin to play a larger role at the event – only time will tell!