Sponsormob keeps you up-to-date with the latest news from our company as well as trends in the online and mobile industry. Please subscribe to our RSS Feed to follow us.
Inneractive blog’s monthly infographic was just published and shows us the differences in mobile use based on gender. That’s right, a good old battle of the sexes, but this time on mobile. There are several interesting findings, starting with average CTR (click-through-rate), which places men ahead of women (women with 1.65% and men 2.73%).
Top app categories also shows some strong differences between guys and gals. For women, the top three app categories are:
And for men:
Other interesting findings include a breakdown of OS and device preference. And should we be surprised by these findings? Probably not. We all know that men and women – although created equal – do not have the same taste (generally speaking, that is! I’m sure there are women out there who prefer arcade/action apps to social/IM, for example, but we’re talking average use here). We’d love to hear your feedback and thoughts on mobile use and gender …
This year we have attended several new events – some great, some not so great – and we are excited to add another event taking place here in Germany to our September schedule: Mobile National Day. Our new Director of Business Development, Heiko Kasper, will be attending the upcoming event in Hamburg. The Mobile National Day is a day-long seminar and networking event based around a specific mobile-related theme. This year’s event will be centered around “Mobile for Print and Online Media,” which should be interesting. Roughly one hundred participants will be attending, including agencies, online media, mobile marketers, and others.
Location: Handwerkskammer Hamburg (Holstenwall 12, 20355 Hamburg)
Date: 07 September 2011
Register: On the event’s registration page
As with all of our events, we are open to meeting with anyone interested in getting to know more about Sponsormob. If you would like to set up a meeting with Heiko Kasper, please contact him directly at heiko@sponsormob.
An interesting quote in Millenial Media’s Q2 SMART Report caught my eye recently. In it, Paul Gelb of marketing agency Razorfish, says:
“Mobile is the first truly mass media. There are over three times the number of mobile subscribers as there are TV subscribers. Globally, it’s the most adopted technology and media channel in history. The engagement rates are higher. And inventory, thanks to a 24-hour access to users, is unmatched.”
Whether he is actually right about mobile being the first true form of “mass media” is debatable, but he makes a very good point. Mobile has brought more media engagement with it than ever before, and with the seemingly endless growth of the mobile web which we talk about frequently, this interaction is certain to grow. He is also right about the inventory on the mobile web. And apparently, as display ad spend is set to surpass that of TV ad spend, he may really be on to something.
If nothing else, the fact that mobile may be the first real form of mass media is food for thought. We would love to hear your opinions. Is mobile truly the first form of mass media?
Last week our new Director of Business Development, Heiko Kasper, attended Gamescom, the world’s largest event for digital gaming and entertainment which takes place annually in Cologne, Germany. The event was massive as expected, and full of visitors, journalists, and several hundred exhibitors ranging from game developers to marketers and everyone in between.
From Heiko’s observations of the event, it was worth attending, but despite growing app usage and the huge number of people out there playing games on their mobile devices, mobile is still not really a main player at Gamescom. This is surprising to us, especially considering the stats out there regarding the number of people playing games via mobile (a recent article in Tech Journal South reports that one third of mobile users over age 13 in the US play games at least monthly). The exception at Gamescom was Sony Erickson, who was on location with their Xperia play.
We will more than likely be at Gamescom again next year, and it will be interesting to see if mobile will begin to play a larger role at the event – only time will tell!
We are pleased to announce Heiko Kasper as our new Director of Business Development for the German market. Heiko will work from the Sponsormob headquarters in Berlin and will be responsible for growing and managing revenue from app developers, advertisers, and mobile ad agencies in German-speaking countries (Germany, Austria, and Switzerland). Jet Patel, COO, says of the new addition to the team, “We are delighted to welcome Heiko on-board with Sponsormob. He brings much added value and experience to the Business Development unit for our German-speaking markets within the mobile advertising industry.”
Heiko studied Business Administration and began working in affiliate marketing for the price comparison company Kelkoo directly after completion of his studies. He later became Key Account Manager for the leading German-based affiliate network Zanox, where he was responsible for clients such as Opodo, Travelchannel, and Immobilienscout 24. In 2007, he left Zanox to work for for YOC, Europe’s leading mobile technology and media provider, as senior member of mobile advertising. At YOC, he was responsible for customers such as HRS, Sixt, Avis, Intel, and Opel. Kasper looks forward to using his experience and expertise in online and mobile marketing to expand Sponsormob’s advertiser base in western Europe.
Heiko began the new position with us this week and is currently in Cologne at the gamescom event for the gaming and entertaining industry.
This week Sponsormob will be attending GamesCom, the world’s largest event and trade show for interactive games and entertainment. We are sending Heiko Kasper, our new Director Business Development for Germany. Heiko will be in Cologne at the event from August 17-18.
Gamescom is a massive event and is open to trade visitors as well as the general public. According to the event’s exhibitor page, nearly 250,000 visitors attended last year. There were also 450+ exhibitors and over four thousand journalists present. So yes, it is the place to be for those in the gaming and entertainment industries, and since gaming is big on mobile, we are looking forward to this.
We will be back the end of the week to tell you all about it, so stay tuned!
Fall is rapidly approaching (actually, here in Berlin it seems to have already arrived!), and with it starts the busy event season. This fall we will be exhibiting at several events in Europe and in the US, and visiting a number of conferences and trade shows. A new event for us is the O’Reilly event Android Open, the first conference to cover the “entire Android app ecosystem.” Our business development manager for North America, Joe Niederberger, will be attending the event to connect with developers and other marketers working with Android apps.
The Android Open is a brand new event and combines networking opportunities with informational sessions on app development, platform development, and business and marketing. It takes place October 9-11 in San Francisco. Several industry experts are scheduled to speak, so we are looking forward to the event and meeting with others in the industry. Anyone interested in attending the event can register on the Android Open website. And if you would like to meet with us from Sponsormob during the event, please contact Joe Niederberger to arrange an appointment.
Mobile Marketer’s first State of Mobile Advertising Classic Guide was released recently and shares interesting insights into mobile advertising. The guide is a compilation of information on the mobile industry from Mobile Marketer staff as well as other industry leaders. It details the number of mobile users (in the US and worldwide), trends in mobile advertising spend, types of ad formats that work best on mobile, and a variety of other factors that all effect the current state of mobile advertising.
For the moment we are going to look at the growing numbers of apps and where the numbers are headed (hint … things are looking up!). According to Mobile Marketer’s study, “the market for apps will continue to accelerate,” which we can confirm, based on what we have seen. The number of app downloads were close to 11 billion in 2010 and are expected to exceed 75 billion by 2014.
And of course where app use increases, so does the money. Mobile app revenues are also expected to increase globally, surpassing $35 billion by 2014. These numbers are truly astronomical, and show us once again the tremendous potential in advertising on the mobile web.
More on the growth of mobile app usage to come from us, so stay tuned!
Our Business Development Manager for North America, Joe Niederberger, was in Seattle, Washington a couple of weeks ago for the Casual Gaming Conference. The event was very successful and a lot of fun, according to Joe, so we are happy to have been a part of it!
There were about 50 stands in the exhibit hall, and with 500 targeted guests, the stands were pretty busy, according to Joe. There were also several networking parties which were a lot of fun and a good opportunity to get to know some of the others at the event. Exhibitors and visitors ranged from major gaming companies to mobile payment solution providers and everything in between.
The conference agenda covered a variety of gaming-related topics, including:
Discussions during the event included:
Considering how successful and fun this event was (especially compared to our recent App Day experience) we will likely participate in future Casual Connect events. There are annual conferences in Russia, Germany, the UK, the US, and an inaugural event coming up in 2012 in Singapore. We will keep you posted on exactly which of these we will be at in the future, so keep an eye out here!