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Innovation in mobile advertising: Click-to-Call

September 30th, 2011 by Talya

It’s no secret that mobile marketing opens up new doors for companies wanting to market their goods and services to potential customers. Considering the number of global mobile internet users (Germany alone has several million), ads on the mobile web have the potential of reaching millions of users worldwide. Not only are mobile ads likely to reach a massive audience, but that audience can also be targeted so that ads only reach those who are likely to actually become paying customers.

The possibilities in mobile are seemingly endless, and new technology is expanding what can be achieved through mobile marketing. One of the latest innovations is Click-to-Call, which is starting to gain traction in mobile advertising. With Click-to-Call, users  viewing an ad from their mobile device have the ability to click on an icon within the ad itself and instantly be connected to the company advertising the good or service.

Click-to-Call is a win-win situation for the customer and the advertiser. Users interested in a product or service can connect directly with the company’s call center and either make a purchase, subscribe to a service, or find out more information without having to send a message or remember to make a call at some point later. Advertisers also benefit from the instant connection with potential customers, as the sales funnel is shortened via direct access to users.

Sponsormob is proud to be one of the first mobile networks offering Click-to-Call to its advertisers, so if this is something your company is interested in using as parts of its marketing strategy, please be sure to contact us. We are happy to be able to offer our advertisers the ability to connect with the best possible users, so take advantage of this!