Sponsormob and RingRevenue Launch Mobile Click-to-Call in the USJanuary 31st, 2012 by Talya
Berlin, Germany, and Santa Barbara, California (January 31, 2012). Mobile advertising solutions provider Sponsormob is now offering mobile Click-to-Call to advertisers in the United States through a strategic partnership with RingRevenue, the leading provider of call performance marketing in North America. With Sponsormob’s mobile Click-to-Call, advertising partners in the United States can now be contacted directly by potential customers via their mobile phones. Any merchant with a call center looking for inbound sales calls can benefit from mobile Click-to-Call. Phone calls are tracked in real-time with campaign-specific numbers that give detailed analytics and insight into which ads are performing and driving inbound calls.
Click-to-Call marketing is an advertising medium that makes perfect sense for mobile, yielding higher conversions through in-bound customer calls. Interested consumers who click on the call button of a mobile banner or landing page are automatically connected with an advertiser’s call center. Given the high-intent of a phone call compared to a click, and the addition of being connected to a live sales-person, calls typically convert at 30-50 percent compared to clicks at 1-3 percent. Additionally, Sponsormob’s business model is performance-based, which means advertisers only pay for the calls that meet their criteria, maximizing their advertising spend and seeing a greater return on investment.
“Sponsormob is a company who understands mobile and performance-based advertising. With Forrester Research projecting a 38 percent compound annual growth rate in mobile over the next 5 years, it is clear that advertisers are going to spend a lot of their budgets trying to monetize this channel,” said Jason Spievak, CEO of RingRevenue. “Placing a call is one of the most intuitive actions a consumer can take on their mobile phone, and calls are proving to be a very effective way to monetize mobile advertising, especially in service-based verticals.” Industries currently seeing the most success with mobile Click-to-Call are typically service-related, including banking and financial services, legal services, insurance, and education.
While Sponsormob is based in Berlin, Germany, the US mobile advertising market is growing exponentially and represents a massive opportunity for advertisers. The company is excited to offer mobile Click-to-Call to current and new advertisers in the US. RingRevenue’s experience and leadership in performance-based call advertising makes them the ideal partner for Sponsormob in their launch of mobile Click-to-Call. Regarding the partnership and Click-to-Call offerings, Jet Patel, COO of Sponsormob, says, “We are happy to have found a great partner in RingRevenue and look forward to offering Click-to-Call to our partners in the US market. Mobile is a fast-moving space, and we strive to offer our advertisers the best opportunities for connecting with users on mobile, of which Click-to-Call is one with great potential.”
Both Sponsormob and RingRevenue will be participating in this year’s LeadsCon, one of the most successful events for online lead generation, taking place in Las Vegas, February 28-29. Representatives from both companies will be attending the conference and exhibition discussing mobile Click-to-Call and call-based advertising. Sponsormob will also be exhibiting at Table Top # T-17 in the exhibition hall.