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Sponsormob Benefiting from In-House Tracking System

February 29th, 2012 by Talya

The issue of companies in digital media possessing and benefiting from their own ad-serving and tracking technology has recently been widely discussed. Reliance on third-party software, while somewhat easier on the front end, can result in larger problems down the road. According to Peter Glaeser, CEO of Sponsormob, “Companies need their own tracking software. I would never run an affiliate network without an in-house system.”

Sponsormob is one of the companies in the online advertising business which owns and operates its own technology. Sponsormob’s proprietary mobile advertising technology, which sets its network apart and keeps ads running efficiently, ensures that it is not reliant on another company for ad serving and tracking. While companies with their own technology do experience occasional difficulties, sufficient backup files keep outages and problems under control.

Sponsormob runs the real-time bidding, ad delivery, tracking and reporting as separate software on separate hardware. If there is a database issue with the reporting system the real-time bidding for ads and the tracking of impressions, clicks, and transactions will not be affected. The system continues delivering ads and collecting data and updates the database once it becomes available again.

Servers are load-balanced, so if one piece of hardware stops running for whatever reason the requests will be distributed to the remaining machines. Furthermore, Sponsormob runs its systems on hardware in the United States and Germany. In the unlikely event of a complete outage of one data center the second one can take over.


Mobile app revenues increasing, with room for improvement

February 22nd, 2012 by Talya

A recent study by ABI Research reveals that mobile app revenues (from in-app advertising, pay-per-download, and subscriptions) will increase greatly over the next few years, growing from over $8 billion in 2011 to roughly $45 billion by 2016 (Mobile Commerce Daily). The research shows that in-app purchases are set to surpass revenues from pay-per-download, but apparently there is much more potential than what we are seeing right now.

Interestingly, the information in the study shows that despite the high amounts of revenues coming in from in-app purchases, the actual sales are coming from a relatively small number of subscribers, meaning that there is much more potential for reaching customers in-app than what we are currently seeing. Of course, as in-app payment models expand, and once Google allows in-app purchasing, the revenues from this form of monetization will become even greater (currently, iOS enables in-app purchasing, pay-per-download, in-app advertising and subscriptions, while Google only allows pay-per-download and in-app advertising, but not in-app purchases). So depending on how the in-app ecosystem evolves over the next months, it could be that those revenue estimates end up being even greater …


Sponsormob arrive sur le marché français de la publicité mobile

February 13th, 2012 by Talya

Sponsormob, le premier réseau CPA pour l’Internet mobile fondé en Allemagne en 2006, étend ses solutions de publicité à la performance aux annonceurs et aux éditeurs présents sur le marché français, y compris aux agences et aux autres réseaux.

Selon Heiko Kasper, Directeur Commercial de Sponsormob, la France est un marché incontournable pour l’entreprise. ” Avec plus de 20 millions d’abonnés du mobile, déclare Heiko, la France est l’un des principaux marchés mobiles en Europe et fait partie de notre stratégie de croissance. Les revenus de Sponsormob hors de l’Hexagone sont à un bon niveau et avec cette expansion, nous consoliderons notre présence à l’international en tant que fournisseur de conversions de qualité “.

Avec Sponsormob, les entreprises et les agences peuvent faire la promotion de leurs produits et de leurs services sur l’Internet mobile et à travers des applications mobiles. Sponsormob propose plusieurs modèles de communication pour s’adapter aux différents besoins : les installations d’applications mobiles, le clic-to-call mobile, ainsi que le CPA, le CPL et le CPC.

Sponsormob se différencie des fournisseurs de publicité mobile traditionnels par l’ajout de la plate-forme d’enchères en temps réel (RTB) du côté éditeur. Cette dernière permet de bénéficier d’emplacements publicitaires stratégiques, de réaliser des optimisations et de générer plus de conversions. Avec la solution RTB, Sponsormob enchérit et achète des impressions instantanément dans le but de placer la bonne annonce publicitaire au bon endroit, au bon moment. L’ensemble du processus d’ad-serving est réalisé automatiquement.
L’avantage de la solution RTB est d’acheter des emplacements à plus grande échelle et auprès d’une plus grande variété d’éditeurs afin d’économiser du temps et d’optimiser considérablement le placement des annonces. Cela permet d’augmenter les performances des campagnes en réduisant les coûts des investissements médias.

Sponsormob simplifie le processus d’acquisitions en utilisant la technologie RTB, pour les entreprises désireuses d’étendre leurs actions sur le canal mobile. Les annonceurs potentiels pourront travailler avec un seul interlocuteur, Sponsormob, capable de diffuser efficacement la publicité sur l’ensemble des réseaux. Travailler avec un partenaire publicitaire qualifié permet d’économiser des ressources et d’optimiser l’impact des campagnes de communication. La publicité mobile proposée par Sponsormob est réalisée à la performance, cela signifit que les annonceurs payeront uniquement les transformations générées.


Mobile World Congress

February 8th, 2012 by Talya

We are happy to announce that two representatives from Sponsormob will be attending this year’s Mobile World Congress in Barcelona. Mobile World Congress is one of the largest and most popular events in the mobile industry, taking place from February 27 through March 1.

Both Verena Witkowski, our Head of Publishers, and Gauthier Peter, our new Business Development Manager for France, will be at MWC on February 28 and 29. If you are interested in meeting with Sponsormob at the event, please contact us to set up a meeting.