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Sponsormob Seeks Mobile Ad Growth in U.S. Market with Opening of Austin Office

March 28th, 2012 by Talya

Sponsormob will open an office in Austin, Texas, at the end of this month. The U.S. base of operations will focus on expanding the client base and management of current North American clients. Founded in 2006, Sponsormob is a leading provider of mobile advertising in Europe. The company has grown from a staff of three in 2009 to twenty-five full-time employees today and has doubled its profitability year on year since its founding. Advanced technologies such as Real-Time-Bidding (RTB) and Click-to-Call on mobile have led to the success of the performance-based advertising company, making it a key player in the European mobile marketing space. Steady growth since the company’s founding has also given it an enviable foothold in the fast-growing U.S. mobile advertising market.

Home to events such as South by Southwest and a thriving business community, Austin is an ideal location for the German-based company. According to Talya Shoup Burnett, Public Relations Manager for Sponsormob, “Austin is the obvious choice for us as a base in the U.S. It is a growing city with a lively start-up and tech scene. It also has a talented, skilled work force which is important to us as we grow. That Apple appears to be expanding its operations in Austin is proof that we have chosen a city with immense potential, so we are excited to have our base for US operations in the Texas capitol.”

The Austin office, which will open at the end of March, will be led by a team of two: Ilyssa Cohen, Account Director, and Brendhan Hight, Director of Business Development. Both Cohen and Hight have several years of experience in online and mobile marketing, having worked with companies such as Marchex and Cellit. They will train and lead the sales and account management teams, working directly with COO Jet Patel to expand and manage the company’s client base in the U.S.

According to Patel, the U.S. mobile market was too large to ignore for a technology innovator like Sponsormob. “With the mobile market in the United States expected to exceed $2 billion by year’s end,” says Patel, “opening a base in the U.S. made strategic sense for us. We are excited to have found two great leaders who will help us move forward over the upcoming months.” Based on recent revenue trends in the U.S and the worldwide mobile advertising market, Sponsormob expects to add several additional team members over the next 6 – 12 months. The new office will be located at the Arboretum Great Hills Center. The Austin contact will be Jet Patel, COO (jet@sponsormob.com).

Sponsormob nominated for MobileTech Award 2012!

March 23rd, 2012 by Talya

We are up for one of the MobileTech Awards, part of the MobileTech Conference taking place next week in Munich. We are one of five finalists for the Mobile Company Award, and with new technologies such as Real-Time-Bidding for mobile, as well as the being the first network to offer Click-to-Call advertising on mobile here in Germany, we definitely deserve this honor. If you think so too,  vote for us!

Awards ceremonies tend to be entertaining, so we look forward to meeting new faces in the industry and having a good time in the capitol of Bavaria. Our assistant public relations manager, Sarah Christiansen, will be at the awards ceremony ready to take home the prize – see you there!



High speed internet, the mobile web, and impatient people

March 14th, 2012 by Talya

mobile phone usage

We found an interesting infographic this week showing how instant gratification has become the norm,with people wanting things at increasing speeds. It is probably not news to anyone that people want things fast, but some surprising statistics show just how quick people expect things, especially when it comes to online and mobile internet use. The information is focused on the US, and it is no secret that Americans tend to be fast movers and impatient people, but it is safe to say that consumers outside the United States expect things fast as well, in this age of instant gratification.

Some very interesting facts are shown in the eye-catching infographic detailing impatience in online search (according to Google, if their search feature slows by a mere 4/10 of a second, the result is 8 million fewer searches) and customer service (the majority of American customers will not wait 15 minutes in a line), among other interesting factoids documenting people’s impatience.

Mobile internet usage seems no different, and mobile web users also want things done fast. According to the graphic, half of mobile users will abandon a page that takes longer than ten seconds to load. And 40% of mobile shoppers (and there are a lot of them!) will leave an e-commerce site that takes longer than three seconds to load. Considering the number of people using the mobile web to go online – stats show that 25% of mobile users in the US access the internet solely through their mobile devices – there are huge implications for advertisers, retailers, and agencies.

Be sure to check out the infographic and feel free to share your thoughts below on the need for fast-fast-fast in America and around the world.



Internet World Munich

March 12th, 2012 by Talya

Sponsormob will head south to Munich the end of this month to attend Internet World,  a conference for E-commerce being held March 27-28. The event takes place at the Internationales Congress Center München, and you can register for the event here. The focus this year is mobile commerce, with speakers discussing conversion optimization, social media, online marketing, and more. The two Sponsormob-ers attending the event will be Heiko Kasper, Director of Business Development, and Thuong Nguyen, Junior Sales Manager.

As always, we love to meet with anyone who will be at Internet World and is interested in discussing a possible partnership or finding out more about what we can offer – please contact us to schedule a meeting. Looking forward to it!

ad:tech San Francisco

March 8th, 2012 by Talya

It’s that time of year again … the time we gear up for ad:tech San Francisco! This will be our third year in a row exhibiting at the ad:tech event in San Francisco, and we are looking forward to it as always. This year we will be on the first floor of the exhibition hall at stand #1311. Our ad:tech team will consist of Verena Witkowski, Head of Publishers, Joe Niederberger, US Business Development Manager, and Andrew Santos, US Account Manager.

Ad:tech is a great place to learn more about the latest goings-on in the digital industry, and the networking opportunities are endless. If you haven’t registered to attend yet, visit the ad:tech registration page to do so. If you would like to meet up with us at ad:tech, please email us to set up a meeting.

Buzzness Mobile Paris

March 6th, 2012 by Talya

Sponsormob will be heading to Paris the beginning of April for Buzzness Mobile, an event for mobile marketing, mobile commerce, and mobile payments taking place at the Porte de Versailles April 3-5. We were able to visit the event last year and are happy to attend this year as well. Buzzness Mobile is a relatively small but very nice event with companies from across the mobile industry. The conference and exhibition have a natural focus on the mobile market in France, but several international companies participate as well.

This year, our Business Development Manager for France, Gauthier Peter, will be at the event from April 4-5. Anyone attending the conference and/or exhibition who is interested in meeting with Sponsormob can email us to set up a time and place to meet.


M-Days, Mobile World Congress, and LeadsCon

March 2nd, 2012 by Talya

We have had a busy several weeks with some good events and speaking opportunities here in Germany and abroad. We exhibited at M-Days in Frankfurt the beginning of February. The exhibition was busy, and Heiko Kasper, Director of Business Development, was given the opportunity to speak on mobile advertising on the exhibition floor to a large and surprisingly lively crowd (a few photos can be seen on flickr). He was also interviewed by GFM Nachrichten, sharing insights on what mobile looks like this year, and whether 2012 is yet another year of mobile (watch the interview on YouTube here).

This week two team members from Sponsormob also visited Barcelona for the Mobile World Congress, which is a massive event for mobile held annually in Spain. The event was huge, visited by 60,000 professionals in the mobile industry. It was informative and busy, and we look forward to next year’s MWC as well.

We were also in Las Vegas earlier this week at LeadsCon, where a team of two exhibited, discussing advertising opportunities on mobile with hundreds of new contacts. We would like to thank everyone who stopped by our stand at LeadsCon, making it a great event for us!