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High speed internet, the mobile web, and impatient people

March 14th, 2012 by Talya

mobile phone usage

We found an interesting infographic this week showing how instant gratification has become the norm,with people wanting things at increasing speeds. It is probably not news to anyone that people want things fast, but some surprising statistics show just how quick people expect things, especially when it comes to online and mobile internet use. The information is focused on the US, and it is no secret that Americans tend to be fast movers and impatient people, but it is safe to say that consumers outside the United States expect things fast as well, in this age of instant gratification.

Some very interesting facts are shown in the eye-catching infographic detailing impatience in online search (according to Google, if their search feature slows by a mere 4/10 of a second, the result is 8 million fewer searches) and customer service (the majority of American customers will not wait 15 minutes in a line), among other interesting factoids documenting people’s impatience.

Mobile internet usage seems no different, and mobile web users also want things done fast. According to the graphic, half of mobile users will abandon a page that takes longer than ten seconds to load. And 40% of mobile shoppers (and there are a lot of them!) will leave an e-commerce site that takes longer than three seconds to load. Considering the number of people using the mobile web to go online – stats show that 25% of mobile users in the US access the internet solely through their mobile devices – there are huge implications for advertisers, retailers, and agencies.

Be sure to check out the infographic and feel free to share your thoughts below on the need for fast-fast-fast in America and around the world.