Last week our VP of Business Development for North America, Brendhan Hight, visited the Internet Retailer conference in Chicago for the first time. The organizers claim that it is the world’s largest e-commerce event, and the event apparently was in fact massive.

What was surprising about the event is that mobile didn’t play much of a role, and according to Brendhan, many of the huge retailers who were active at the event still have not made mobile a priority. Sure, it was a retail event revolving around the internet, but considering that some studies show 25% of web users in the US accessing the internet from their mobile device only, it seems that mobile would be a larger focus.

We’ll be interested to see mobile play a larger role at future events, and in the meantime, we will continue to be active players in mobile as it continues to grow as an industry.