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The demographics of mobile internet usage

July 18th, 2012 by Talya

A recent study by the Pew Research Center shows that over half of US adults are on the internet via mobile phones at least occasionally. The study shows steady growth of mobile internet usage since 2009, detailing the number of smartphone owners as well as the number of those who are online via their mobiles.

Another interesting part of the study reveals the demographics of mobile internet users, showing who is actually accessing the internet from their phones. First, internet usage is highest among groups of people who own smartphones, which makes sense, as internet accessibility is very simple on smartphones.

According to the research, the fastest growing group of mobile internet users are those aged 25-34, 80% of whom go online with their mobile phones. The second highest number of mobile internet users are those in the age group just behind the first (18-24), with three quarters of that demographic counting as mobile internet users. Of all age groups, the one to use mobile internet the least amount of time is the older population, with adults 65+ going online from their mobiles only 15% of the time.

Other factors determined by the study show differences in online behavior based on ethnicity, location, and income. Among ethnic groups in the US, African American and Latino populations access the internet more often via mobile phones than caucasians. And although rural mobile internet users have doubled since the research began in 2009, there are still significantly more urban and suburban dwellers going online on their mobile phones. People with higher incomes and education levels also appear to be more likely to take advantage of the mobile web.

More in-depth details of the study can be accessed from the Pew Internet website.


Half of U.S. mobile users are on the mobile internet

July 10th, 2012 by Talya

Mobile usage graphic

Back in March we wrote about an infographic we’d found showing that 25% of mobile web users in the United States browse the internet from their phones only, never using an actual computer to go online.

A more recent detailed study on mobile usage in the U.S. by the Pew Internet Project reveals similar findings, showing that more than half of mobile phone users in the US now go online via their mobile phones. The graphic above shows this data, with proof of the steady growth of mobile internet and email usage since 2009 (which, according to the study, was when the organization started following the data).

The study also shows that since 88% of American adults own mobile phones, the results is that 49% of all U.S. adults go online using a mobile phone, at least occasionally. This is huge, and again reveals just how massive the mobile web has become. So yes, mobile has indeed arrived, and it is time for advertising spend to catch up with where the people are (more on this in our current YouTube video about trends in the mobile industry).



July 6th, 2012 by Talya

The world’s largest event for interactive entertainment and games, Gamescom, is taking place again this year in Cologne, Germany, in August. And just like last year, the Sponsormob sales team will be attending this year as well. The event is huge and much more than just a conference and exhibition, as you can see on their event page, which lists the a camp, a festival, the congress, and more. Thousands of visitors come from all over the world to Cologne for Gamescom, as it is an event meant for trade visitors as well as the general public, with relatively inexpensive ticket pricing as well. Anyone working in fields related to gaming – and fans of games as well – shouldn’t miss it!

Anyone attending the event and wanting to meet with us to talk about advertising on mobile can email Heiko Kasper, Director of Business Development, to set up a meeting.

Event details:

Date: August 15-19, 2012
Location: Koelnmesse, Cologne
Register here

Real-Time-Bidding Infographic – How fast RTB is

July 4th, 2012 by Talya

RTB Infographic

Real-Time-Bidding technology with Sponsormob makes it possible to place targeted, highly optimized advertising in ad spaces on mobile websites almost instantly. Thanks to RTB, our system can bid on ad impressions, defined by various factors (such as place, time of day, type of ad, target market) and place the ad in the corresponding space, making the most of advertising spend. And yes, this all happens in a fraction of a second.

For a detailed description of what RTB is and how it works, see our related post on Real-Time-Bidding.