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Communication World, Munich

August 27th, 2012 by Talya

In October, after Dmexco and iDate, we will be exhibiting and speaking at Communication World in Munich. Communication World is a two-day exhibition and conference covering topics relating to the use of mobile IT. It all takes place October 9-10  in Munich.

Heiko Kasper (Director of Business Development here at Sponsormob) will be giving a presentation called “Mobile Marketing in Three Acts: Use, Advertising, and Effects.” In the presentation, Heiko will cover the basics of mobile advertising for those who are not yet active on mobile but who are interested in implementing mobile into their marketing strategies. He will cover the fundamentals of mobile – the how and why behind mobile marketing – as well as explain exactly how companies can effectively advertise their products and services on mobile. Our public relations manager for Germany, Sarah Christiansen, will also be at the event both days.

To find out more about Communication World, visit the event’s website (German site). And if you would like to schedule a meeting with either Sarah or Heiko at the event to learn more about a possible partnership with Sponsormob, please email Sarah to set up a time and place to meet.


Leading online companies proving continued growth of mobile

August 20th, 2012 by Talya

Executives of leading online companies recently spoke in Boston at the eTail Boston Mobile Shopping Summit about the importance of mobile as a traffic source and as a way to engage customers. The popular US online music site, Pandora shared case studies showing how customers shop online and in-store via mobile. Stats on the number of people who listen to music from Pandora on their mobile phones is also high, with 70% of their traffic coming from mobile devices this year (up from 12% two years ago). Also interesting is that Pandora users spend nearly 7 hours a month interacting with retail and shopping apps.

Online marketplace Etsy also joined the discussion about the importance of mobile in creating dialogue between consumers and brands. Etsy’s mobile site and iOS app were launched last year, and the company now sees 20% of its traffic coming from mobile devices. Many of these users are also accessing the site through social media outlets such as Facebook and Pinterest, so the connection between mobile, social media, and retail is very much there and will continue to expand as more companies reach out to consumers via mobile, since that is where so many people are (don’t forget that one in four mobile users may even be addicted to their mobile phones).

This is more evidence of the benefits of mobile, not only to directly advertise products via the mobile web and apps, but also to engage with current and potential customers. Read more about this on the Mobile Commerce Daily articles about Etsy and Pandora.

 

 

 


TOA Berlin

August 17th, 2012 by Talya

Next week Berlin will be hosting Tech Open Air Berlin, a gathering of startups, techies, entrepreneurs, and other creatives to connect, learn, and inspire. The founders call TOA Berlin a ‘pinch of SXSW, a pint (or more) of Berlin,’ and it is an event with the goal of inspiring community and creativity, with an emphasis on the tech scene.

The main event will be held at Kater Holzig, a very Berlin – meaning funky and a little crazy – club and event venue located in the central part of the city. Over thirty speakers will be at the two-day event, discussing everything from raising capital to marketing and advertising and more. In addition to the main event, there are also several different satellite events being held both days throughout the city, including a rooftop breakfast at Amano Hotel, a poker competition, and a startup workshop with the Berlin Startup Academy.

We are looking forward to being a part of this – and as it is ‘open air,’ we’re hoping that this week’s summer weather decides to stay on into next week as well! If you are planning to attend TOA Berlin, contact us

Event details:

Date: August 23-24, 2012
Location: Kater Holzig, Michaelkirch Str. 23, Berlin
Buy tickets here

 


The US set to lead the world in mobile ad spend

August 7th, 2012 by Talya

eMarketer graphic mobile ad growth

Up until this year, Japan has been the world’s leader in mobile advertising spend. According to research published by eMarketer, mobile advertising spend last year in Japan was over $1.3 billion. This year, the United States is poised to take the lead with a estimated ad spend of $2.29 billion on mobile by the end of the year.

The reason for the projected lead in mobile advertising spend is the rapid growth in mobile internet usage in the United States, compared to Japan, which already has a more mature mobile advertising market than Europe and North America.

But despite the fast growth of mobile advertising in various regions, overall mobile remains a very small part of companies’ advertising budgets. The eMarketer study reports that in 2011, mobile made up less than 1% of the total ad spend worldwide. So yes, again we have further proof of the continued potential and growth of the mobile internet.

 


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