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Up until this year, Japan has been the world’s leader in mobile advertising spend. According to research published by eMarketer, mobile advertising spend last year in Japan was over $1.3 billion. This year, the United States is poised to take the lead with a estimated ad spend of $2.29 billion on mobile by the end of the year.
The reason for the projected lead in mobile advertising spend is the rapid growth in mobile internet usage in the United States, compared to Japan, which already has a more mature mobile advertising market than Europe and North America.
But despite the fast growth of mobile advertising in various regions, overall mobile remains a very small part of companies’ advertising budgets. The eMarketer study reports that in 2011, mobile made up less than 1% of the total ad spend worldwide. So yes, again we have further proof of the continued potential and growth of the mobile internet.