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Mobile Space Limited & Sponsormob moving forward!

September 28th, 2012 by Verena

Having been in the Mobile Advertising space since 2006, we have seen the industry change, grow and develop into an advanced Marketing channel for Advertisers both on a performance and branding level.

A few notable changes include the strong emergence of targeting capabilities, increase in smartphones and tablet usage, significant marketing budgets rapidly moving towards mobile, popularity in Rich Media Ads and the mass consumption of Apps and the Mobile Internet with consumers.

Sponsormob’s core business has always focused on optimizing and managing traffic sources to deliver the best possible performance for our partners. This will continue to be a key pillar in our future.

Whilst there is still a demand for full managed performance-based campaigns, we have seen the mobile landscape change dramatically over the past 12 months. Many Advertisers have requested access to our advanced optimization tools in combination with even greater flexibility and transparency to manage their respective campaigns.

This brings a greater emphasis on technology and as a result we are restructuring our team to suit.

Our new product is code-named “mayan code”. Having been in development for nearly 1 year, we will be able to offer a fully self-serviced platform with full-transparency, accurate targeting, reach, efficiency, conversion tracking with clear analytical reporting.

As of Q4 2012 we are moving into our testing phase and we would like to offer you the opportunity to apply to be a beta tester – please email sales@sponsormob.com to register your application for consideration.

According to the Mayan calendar, 12/21/12 is the end date of the world. For Sponsormob, it will be the beginning of a new era in Mobile Advertising.


Introducing our new publisher interface!

September 27th, 2012 by Talya

screenshot publisher interface

We are very happy to let you know that we just updated our publisher interface, offering a fresh look and some new features for our affiliates and publishers. There are some great changes and additions we’ve made to our system, making it easier for publishers to set up and promote successful campaigns.

Here are some of the new features:

  • new design
  • improved navigation
  • new placeholders to improve tracking
  • new FAQ section (with more info to come!)
  • mobile optimized for your smartphone

We will continue to add new features over the upcoming weeks, so please tell us if there is anything you, as a publisher, would like us to make available. And as always, if anything is unclear or you come across any technical difficulties, contact your Account Manager. We try our best to to fulfill the needs of our partners!

 


Dmexco recap Part 2

September 20th, 2012 by Talya

Earlier this week, we gave you a brief overview of our experience at Dmexco in Cologne. Today, we are going a bit more in depth with a post-event interview with our Director of Business Development, Heiko Kasper. Enjoy!

Heiko, this was the sixth time you’ve been to Dmexco. What has changed over the years?
Heiko: The event has become much more international and the focus is now more about business and less about keeping the visitors entertained, as it was in previous years. The visitors for the most part are decision makers who are really interested in new products. With 22,000 visitors from all over Europe, we can now see that Dmexco isn’t only a leading event for digital marketing within Germany, but for the industry as a whole throughout Europe.

What role did mobile play at this year’s Dmexco?
You could definitely see that mobile is the advertising channel of the future and has therefore become one of the most important marketing tools of companies exhibiting at Dmexco. But although there are quite a few service providers talking about mobile, we will have to wait and see if they are really offering it, as there is still only a small number of specialists in this industry.

What do you see as the three biggest trends in advertising?

  1. The growing importance of measurable advertising
  2. Mobile video ads
  3. Real-Time-Bidding for mobile

What is one thing that you really liked about the event this year?
The quality of the visitors and the exhibiting companies was great. In addition to the meetings we had arranged leading up to the event, the people who stopped by our stand were also very interested in mobile advertising and really wanted to get started in this space.

How do you think the mobile advertising space will change between now and the next Dmexco? Which themes will be discussed September 2013?
We’ll have to see actually, but I can imagine that contextual ad formats, specifically in social media, will become more important. The best advertising service providers will also be those who have the best technology and the most transparency for their clients.

Will you also be taking part in Dmexco again next year?
Of course!


Dmexco 2012

September 18th, 2012 by Talya

Dmexco, Europe’s largest digital marketing event held annually in Cologne, Germany, is now behind us. This year’s event was great, and apparently quite a few others thought so as well, as there were over 22,000 attendees. This year we exhibited at the event for the second time and very much enjoyed it, as it was a great conference and exhibition, and has truly has grown into a huge event. Dmexco was like many events for us (networking, talking, partying, working, exploring), but this year it was much larger and more international than it had been in the past, we really enjoyed it. You can see pictures and some of our impressions of Dmexco on our Flickr page, including Microsoft’s stand party in Bavarian style as well as the massive party at E-Werk, complete with go-go dancers …

Something else of interest at Dmexco this year was the publication of a new book on digital marketing called Leitfaden Digitaler Dialog (in German, obviously!) by Marketing Börse. Our Sarah Christiansen and Heiko Kasper co-authored an article in the book , discussing mobile marketing. The book was presented the first afternoon of Dmexco, and we are proud to now officially have published authors as part of our team!

 


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