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Having been in the Mobile Advertising space since 2006, we have seen the industry change, grow and develop into an advanced Marketing channel for Advertisers both on a performance and branding level.
A few notable changes include the strong emergence of targeting capabilities, increase in smartphones and tablet usage, significant marketing budgets rapidly moving towards mobile, popularity in Rich Media Ads and the mass consumption of Apps and the Mobile Internet with consumers.
Sponsormob’s core business has always focused on optimizing and managing traffic sources to deliver the best possible performance for our partners. This will continue to be a key pillar in our future.
Whilst there is still a demand for full managed performance-based campaigns, we have seen the mobile landscape change dramatically over the past 12 months. Many Advertisers have requested access to our advanced optimization tools in combination with even greater flexibility and transparency to manage their respective campaigns.
This brings a greater emphasis on technology and as a result we are restructuring our team to suit.
Our new product is code-named “mayan code”. Having been in development for nearly 1 year, we will be able to offer a fully self-serviced platform with full-transparency, accurate targeting, reach, efficiency, conversion tracking with clear analytical reporting.
As of Q4 2012 we are moving into our testing phase and we would like to offer you the opportunity to apply to be a beta tester – please email firstname.lastname@example.org to register your application for consideration.
According to the Mayan calendar, 12/21/12 is the end date of the world. For Sponsormob, it will be the beginning of a new era in Mobile Advertising.