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Ad:tech New York

October 23rd, 2012 by Talya

Ad:tech New York is coming up again very soon, and we will once again be a part of it. We had a great time at the event last year – of course, as it’s hard not to have fun in New York City! This year, our VP of Business Development, Brendhan Hight, will be heading to the Big Apple for the conference and trade show taking place the beginning of November.

Ad:tech has always been one of our most successful events, so we are happy to be making it there again this year. If you will be in New York for ad:tech and would like to meet up with Brendhan to find out more about what we can offer in terms of mobile advertising solutions, please email him to set up a time and place to meet.

See you in the city that never sleeps!

Event details:

Date: November 7-8
Location: Javits Center, New York City
Register here


Fraudulent Mobile Clicks – are they really a problem?

October 18th, 2012 by Talya

A report was published recently by app marketing company Trademob stating that 40% of all clicks on mobile ads are either fraudulent or accidental. The study analyzed six million clicks from mobile devices, suggesting that pay-per-click fraud is fairly widespread in mobile. Of the fraudulent clicks, over half of them were found to be client-side fraud or clicks from botnets, and the rest were a result of server-side fraud, where publishers tell servers to report clicks that were never actually made.

While fraudulent clicks are a nuisance, they do not have to be problematic, as there are ways to ensure that the clicks counted are legitimate clicks. First, when advertisers work on a performance basis, they pay only for successful leads or sales (such as a download, subscription, etc.), and are not charged on a per-click budget. With this model, companies and service providers are only charged when an action was taken after an ad or landing page was clicked on, making fraudulent clicks irrelevant.

Another way to keep fraudulent clicks from being an issue is to work with advertising partners who ensure that only genuine clicks are counted. When running CPC campaigns with us at Sponsormob, for example, advertisers are only charged for unique clicks (which are counted based on a 24-hour time frame). This way an advertiser is not charged for any fraudulent clicks being generated manually or by machines, ensuring that only actual clicks are counted.

Basically, in either case – in performance campaigns or with CPC campaigns, fraudulent clicks are not a huge issue. We’d be interested in hearing from others on this – what is your experience with fraudulent clicks? What other ways are there for advertisers to ensure they only pay for real clicks?

Affiliate Summit West

October 16th, 2012 by Talya

One of the largest events in affiliate marketing is coming up the beginning of next year. Affiliate Summit West, one of the leading events in affiliate marketing (if not the leading event) will take place January 2013, once again in Las Vegas at the famous Caesars Palace. This event is likely to be big again this year, and as so often happens, the Meet Market space (the exhibition segment of the conference) has already completely sold out.

Affiliate Summit was founded in 2003 and started out as a small event for those in affiliate marketing to network and learn how to succeed. What began as small a conference with just a few hundred attendees has turned into one hosting several thousand visitors two to three times a year.

This year our Vice President of Business Development, Brendhan Hight, who is based in our Austin (TX) office, will be in Las Vegas for the event (yeah, lucky him!). So if you are planning to be in Vegas for Affiliate Summit and would like to learn how you can partner with Sponsormob, please shoot Brendhan an email to set up a time meet up. And we of course look forward to seeing you there!

Event details:

Date: January 13-15, 2013
Location: Caesars Palace, Las Vegas
More information here

Book launch with Marketing Börse – we are now published authors!

October 4th, 2012 by Talya

We recently exhibited at Dmexco in Cologne and were also happy to be a part of the launch of the book, Leitfaden Digitaler Dialog, published recently by Marketing Börse. Our Sarah Christiansen and Heiko Kasper were authors of a chapter in the book on mobile marketing, sharing their thoughts and experience in mobile advertising. In their article, they cover the basics of mobile advertising, including how ads are served on mobile devices, opportunities in mobile, best practices in mobile advertising, and much more. And as the article spans 20+ pages, readers will more than likely learn a bit more than just the basics …

The book is one of several in a series called Leitfaden WOM Marketing, which offers tips and advice for companies on reaching customers through digital channels. The books cover monitoring and optimization of digital marketing, email communication, as well as mobile and social media, and are authored by various experts in the field of online and mobile advertising.

Here are photos of the book launch party at Dmexco, where you can see Sarah grinning and drinking champagne, obviously proud of the hard work she put into the article!