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We recently exhibited at Dmexco in Cologne and were also happy to be a part of the launch of the book, Leitfaden Digitaler Dialog, published recently by Marketing Börse. Our Sarah Christiansen and Heiko Kasper were authors of a chapter in the book on mobile marketing, sharing their thoughts and experience in mobile advertising. In their article, they cover the basics of mobile advertising, including how ads are served on mobile devices, opportunities in mobile, best practices in mobile advertising, and much more. And as the article spans 20+ pages, readers will more than likely learn a bit more than just the basics …
The book is one of several in a series called Leitfaden WOM Marketing, which offers tips and advice for companies on reaching customers through digital channels. The books cover monitoring and optimization of digital marketing, email communication, as well as mobile and social media, and are authored by various experts in the field of online and mobile advertising.
Here are photos of the book launch party at Dmexco, where you can see Sarah grinning and drinking champagne, obviously proud of the hard work she put into the article!