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Over five years ago Sponsormob launched the first global performance-based network for the mobile advertising channel. That was before Android even existed. Back then mobile advertising was dominated mostly by lead offers and the number of advertisers looking for mobile traffic was relatively low.
The mobile advertising landscape has changed. Lead offers are now competing with advertisers looking to promote their mobile applications or local services over the same traffic. Also more and more brands are coming into the mobile game to address audiences that they cannot reach effectively through print, radio, television or even the desktop online world.
The Sponsormob mobile CPA network continues to generate consistent conversions for our advertisers and great payouts for our affiliates. But you may have noticed that it’s become a little quiet around Sponsormob in the past six months. We took the time to step back a little bit and create a new product to address the ever-changing needs of our advertisers.
In the next weeks we will be launching SPLICKY, our demand-side platform (DSP) for the mobile channel. It is targeted not only at direct advertisers but also agencies and affiliate marketers wishing run their mobile campaigns while maintaining full control over their budget and traffic sources.
Splicky is a pay-as-you-go system, you will be very familiar with the set-up process. You create an account, upload funds, create your campaigns, and you are live. Clients with consistent larger budgets also have access to managed services through one of our licensed vendors.
We are operating Splicky in conjunction with Jaduda, a Berlin-based mobile advertising agency. This partnership allows us to combine our publisher inventory and technical infrastructure with Jaduda’s behavioral targeting capabilities. Every second we process thousands of ad impressions and every single impression receives a customized value based on aggregated trends and personalized behavioral data in real-time. We are processing seriously big data using 100% in-house technology.
You are welcome to participate in our open beta test starting around mid July. If you are interested please visit splicky.com and pre-register.
Sponsormob thoroughly understand the need of Advertisers when integration of tracking solutions is discussed. To underline our flexibility, we now support popular 3rd Party Tracking partners including HasOffers and Ad-X. More tracking providers will be added in the coming months, including Adeven which will be available very soon.
What does this mean? It means Advertisers can save time without the need to integrate multiple tracking SDK’s and Sponsormob is now able to work with selected 3rd-party tracking providers. Continue to stay independent with tracking and let Sponsormob drive your conversions accurately.
If you plan to be attending M-Days in Frankfurt 5th-6th February 2013, feel free to email (firstname.lastname@example.org) Heiko Kasper, our Business Development Director for more details.
Ad:tech New York is coming up again very soon, and we will once again be a part of it. We had a great time at the event last year – of course, as it’s hard not to have fun in New York City! This year, our VP of Business Development, Brendhan Hight, will be heading to the Big Apple for the conference and trade show taking place the beginning of November.
Ad:tech has always been one of our most successful events, so we are happy to be making it there again this year. If you will be in New York for ad:tech and would like to meet up with Brendhan to find out more about what we can offer in terms of mobile advertising solutions, please email him to set up a time and place to meet.
See you in the city that never sleeps!
Date: November 7-8
Location: Javits Center, New York City