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New blog post: Is the Apple iPad a mobile device? http://bit.ly/dqto3E

Is the Apple iPad a mobile device?

June 30th, 2010 by Peter | 1 Comment »

The Apple iPad has been out for a couple of months now. There is an ongoing debate in the online and mobile advertising industry about how to classify it. On a practical level, the key question is if iPad users should be sent to regular websites or mobile-optimized ones.

Some argue the iPad can replace most netbook and laptop computers because it can do almost everything that these devices do. Others argue that the iPad is just a blown up version of the iPod Touch and that its capabilities are therefore limited.

Yes, the iPad is a mobile device. And no, it’s not a computer, at least not a real one. We will go into this further below. If we have to decide, we at Sponsormob still feel that at this stage it makes more sense to send iPad users to mobile sites instead of regular web sites.

Here are our reasons why:

Screen size
Today most standard web pages are optimized for a minimum screen width of 1024 pixels. The iPad screen is just 640 pixels wide in landscape mode, 480 pixels in portrait mode. Even though the Safari browser on the iPad does a good job at fitting pages into the screen, one still needs to zoom in and out to surf the web. All this isn’t really an awesome user experience especially when you’re trying to market something.

Flash
Most web banners and even landing pages make heavy use of Adobe Flash which the iPad doesn’t support. Until banner ads and landing pages will switch over to HTML5 for animation and video, the mobile version is probably better.

Touchscreen
Some websites are hard to use without a mouse and a scrolling wheel. The Safari browser has difficulties with scrolling within DHTML layers. Plus, once you activate the on-screen keyboard you lose a good amount of the screen height too.

Connection speed
If the internet connection is provided not through WiFi but a mobile carrier, the connection speed might be a bit low. The user experience is ruined when loading pages with lots of images, videos or banner ads.

No file uploads
Since you don’t have access to the filesystem on an iPad you can’t upload any files on web pages. Safari simply disables these buttons.

No printing
The iPad doesn’t have a built-in support for printing. One can’t simply print a confirmation page of a regular web shop, for example.

Exhibiting at Affiliate Summit East 2010

June 2nd, 2010 by Peter | No Comments »

We are happy to announce that Sponsormob will be exhibiting at Affiliate Summit East in New York City this summer. You will be able to meet us at Meet Market table #23 on Sunday, August 15, from 12 to 6 pm.

Feel free to come over for a chat during these hours. If you would like to schedule a separate meeting please get in touch via the contact form on our website or arrange something directly by email or phone.

Exhibiting at a4uexpo Europe 2010

May 8th, 2010 by Peter | No Comments »

Being a mobile affiliate network we can’t miss this year’s leading affiliate marketing event in Europe: a4uexpo at the Hilton Park Hotel in Munich on May 18-19. We are going to have a booth on the exhibit floor and we would be happy to meet you there in person.

a4uexpo is the finest affiliate marketing conference series for the UK and Europe. Attendance is dominated by affiliates and not by agencies. Matthew Wood and his team have put together an excellent agenda with outstanding speakers. Also there will be several parties and opportunities to get to know Munich.

iPad User Agent

April 4th, 2010 by Peter | 1 Comment »

The Apple iPad is now being sold in the United States. Some of our mobile affiliates have asked us how to identify iPad traffic on their sites. All you need to do is examine the user agent string in the HTTP header.

Here is the user agent string of the new Apple iPad:

Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B367 Safari/531.21.10

Please note that the numbers refer to software versions and are subject to change.

Exhibiting at ad:tech San Francisco 2010

March 23rd, 2010 by Peter | No Comments »

Sponsormob, the CPA Network for the Mobile Internet, will take mobile affiliate marketing to this year’s ad:tech digital marketing trade show in San Francisco. You can find out on CPA-based advertising on mobile.

Advertisers can talk to us about pushing their mobile offers. Furthermore we will explain to you how to give your iPhone and iPad applications a boost through advertising them on our network of publishers. If you are an affiliate, let us explain to you how you can expand your reach into the mobile web.

You will find us at booth # 5578 near the MobileMix Zone. Come by, talk to us, and pick up a free gift.

Also please feel free to pre-arrange meetings through our contact form.

Sponsormob on Facebook

January 27th, 2010 by Peter | No Comments »

Sponsormob has launched its presence on Facebook with a dedicated page:

http://www.facebook.com/pages/Sponsormob/270654007437

If you’re a Facebook user we’d love to see you as a fan of us there.

Sponsormob at Affiliate Summit West 2010

January 25th, 2010 by Anne | No Comments »

Thanks to everybody who stopped by at our table at the packed Meet Market for a quick chat on Sunday! It has been an exciting event and we look forward to taking new and newly-refreshed relationships a step further!

Haven’t had the time to catch up? We’ll be happy to meet you at our booth at ad:tech San Francisco on April 20–21, 2010!

Meet us at Affiliate Summit West 2010

January 14th, 2010 by Peter | No Comments »

Sponsormob is the CPA network for the mobile internet. We generate leads and sales through our network of internet sites especially designed for mobile phone users.

We are pleased to announce that we will be exhibiting at Affiliate Summit West in Las Vegas on January 17, 2010. You will be able to meet us at Meet Market table no. 27.

Of course we are going to be around on the other days of the event as well. In order to pre-arrange a meeting please contact us through our website or shoot us an email.

Meet us at ad:tech London 2009

September 3rd, 2009 by Peter | No Comments »

ad:tech is a leading conference and trade show for digital marketing. Apart from presentations visitors have the opportunity to inform about and meet various advertising networks and technology solution providers in the field of online marketing. Entrance to the exhibition hall is free. However you will need to pre-register on the ad:tech website. Meet us at booth no. 288. We will be happy to meet you and talk to you.