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Sponsormob 2010 Recap

December 17th, 2010 by Talya

2010, what many call the year of mobile, has been a great year for mobile marketing, as well as a great year for Sponsormob ! It has been a busy year of growth here at Sponsormob, but we are looking forward to a great 2011. This past year has been a year of changes and expansion for us, such as …

  • company expansion, with several new staff members coming on board (Johannes Zimmermann, Stephan Mengel, Verena Witkowski, Katherina Krenkel, Sergio Morato, Talya Shoup Burnett)
  • Jet Patel relocated to Berlin from Singapore to begin working here full time; Jet is now in charge of operations for us here at Sponsormob
  • moved to a great new office on Monbijouplatz in central Berlin

We also added new features to our network

  • offered new tracking features, which we announced at ad:tech San Francisco 2010
  • started promoting¬† iPhone apps
  • grew our offer basis in terms of number of offers as well as the number of countries where our offers are run
  • gained reach with new affiliates and larger publishers

So for us at Sponsormob, 2010 has been a successful year. As the year ends, we look forward to more exciting changes and growth in 2011!

Mobile shopping Christmas 2010

December 10th, 2010 by Talya

According to the Mobile Marketing Association, mobile is changing the way Europeans do Christmas. Their article gives the results of the most recent Mobile Consumer Briefing, which was based on surveys from October 2010. The results give updates on how Europeans plan to incorporate mobile devices into their shopping experience this holiday season. The study included a survey of consumers from the UK, Germany, and France and revealed some interesting information.

First, that 67% of respondents plan on using the mobile device for Christmas shopping and organizing Christmas celebrations this year (not including phone calls). Of those users, over a quarter of them plan to use their mobiles more this year than last year. Twenty-five percent of users plan to use their mobiles to get ideas for Christmas gifts, and over ten percent plan to actually use their mobile phones to pay for Christmas gifts this year. Of those who plan to pay via mobile, only 5% were in France, with 16% in the UK and 14% in Germany.

These numbers reveal that mobile is going to play a larger role in Christmas traffic and shopping this year than last, and armed with this information, advertisers should plan accordingly, incorporating mobile into their holiday marketing efforts. Many companies, especially those in luxury goods (think Cartier), are already running campaigns on mobile devices and will continue throughout the holidays. And companies who aren’t yet leveraging mobile for their advertising should seriously consider it.

Is 2010 the year of mobile?

September 9th, 2010 by Talya

The question many people out there are asking, especially in the online advertising industry, is whether this year, 2010, is the year of mobile. First of all, let’s just say that if it is, we’re all in trouble, because 2010 is quickly coming to a close.

We can say that this year has been an important year for mobile. As usual, Apple was busy in 2010, introducing the iPad and the iPhone 4. We also witnessed the formal acquisition of Admob by Google. Another big development was the significant growth of Android across manufacturers, and we saw major growth of smartphones apps. So it is safe to say that 2010 was not an insignificant year.

But the truth is, there is no single ‘year of mobile.’ The mobile industry, which includes the mobile web, of course, is on a steady path of growth. The growth the industry has seen over the past few years is going to continue. So while 2010 was eventful, it is not a pinnacle by any means, and from what we can tell, the momentum will not slow down any time soon.