We are continuing with our event exhibiting this month, with Ad:tech in New York November 8-10, and Apps World London the end of the month. Apps World Europe was a new event for us last year, and we really enjoyed it, so we are looking forward to exhibiting again this year. The event is geared towards developers and marketers in Europe. It takes place at Olympia, in London, November 29-30. We will be at stand 55a.

Also … Sponsormob is hiring! We have several open positions here in our Berlin office, so if you are looking to start or expand a career in mobile marketing, take a look at our jobs pages (we have English speaking positions as well as German).

After we exhibit at ad:tech London next week, our next event in London will be Terrapin’s Planet of the Apps. Planet of the Apps is an event that brings together app developers, telecommunications companies, and marketers to network and discuss the future of apps. It is a four-day conference with sessions divided by topic, covering the latest in the world of app development. Panel discussions, speed networking, live debates, and roundtable discussions by industry experts are all a part of the event. The event takes place at the Royal Garden Hotel in London from October 4-7.

Rose Silford, one of our Account Managers, will be at the event for two days – October 4-5. She will be attending the conference sessions and networking. Anyone who will be at the event or in London around that time who would like to meet with us, contact me to set up a meeting with Rose. To register for Planet of the Apps, visit the event website.

Bonus Payback for Developers

We are excited to launch a new “Unlimited Fund” to help developers worldwide monetize their apps. We are including our “Bonus Payback” scheme and offering it to all developers, allowing them to earn bonus commissions now through April 30, 2012. So for the next year, for every 1€ earned by our developers, we will match that 1€. If they make 1000€, we will give them an extra 1000€ on top, or if they reach 1€ million, their commission will be doubled to 2€ million.

Investment for the future

Our aim is to invest in the brightest developers available to help them grow and monetize their apps through our established CPA network. We are convinced that performance-based mobile advertising is the future, and we want to lower the barrier to entry for all developers to be able to work in this model. New and potential developers should look no further than Sponsormob as their premier partner!

How does it work?

Our Bonus Payback performance model:

• Earn 100€ + 100€
• Earn 1,000€ + bonus 1,000€
• Earn 100,000€ + bonus 100,000€
• Earn 1,000,000€ + bonus 1,000,000€

Advantages of the Sponsormob App Developer Fund and CPA Advertising

With our CPA model, you will earn a share of the profits generated with the advertiser. CPA/CPL offers will earn you higher payouts as compared to CPC. Our bonus payment model ensures that developers will earn even more revenue for the next twelve months.

With Sponsormob, you will have full control over ads being displayed in your apps and there is 100% visibility on running campaigns. Full analytics are also available for our developers, who can view revenue sources by country, carrier, device, app and ad.

Real-time reporting, marketing material, and offers that are ready and available are all part of our network. We also guarantee support.

Who is Eligible?

Our Unlimited Developer Fund and Bonus Payback program is available to all developers, including small, medium, and large software companies. Agencies do not qualify for the Bonus Payback scheme, as only revenues from apps qualify. We welcome all developers to apply with us.

How do I enter the Unlimited App Developer Fund?

Simply sign up with an account to integrate our SDK.

When do I get paid?

Commissions will be paid out the beginning of each month, as soon as you have accrued 100€ (including your bonus) in your account.

How long does the offer last?

The Bonus Payback offer ends April 30, 2012,

Which platforms are available?

Currently our SDK is only available for iOS, but we will be including Android in the near future.

To sign up as a developer with Sponsormob, please visit our developer sign up page. For more information please contact Verena Witkowski (verena@sponsormob.com).

Popularity of apps

Even though we are still at the beginning of 2011, this year is already being labeled by many as “the year of the mobile app.” Estimates are showing that mobile app sales in 2011 could triple from last year, reaching up to $15 billion, so those saying that apps will be big this year are definitely on to something. While Apple iOS apps have been the most popular to date,  apps for Android devices are also gaining in popularity as many developers are focusing on Android apps. Interestingly, the growth rate of Android apps is actually faster than that of iOS apps, so plan on seeing many more apps for Android over the next year or two (Security Week).

Advertising apps

With more apps out there to compete with, the question app developers must ask themselves is, what is the best way to advertise? Well, there are two ways that app developers can profit from their apps. First, they can sell an app in an app store, making money from a one-time purchase of the app. The other possibility is to promote a free app and earn revenue from advertising within the app.

Both ways generate income for the app developer, but the second way has a higher earning potential. Apps that are sold once are a one-time revenue source. An app that is given away for free has the possibility of generating revenue for the lifetime of the app. Advertising is placed within the app itself, and as often as the user clicks on ads in the app and makes a purchase or signs up for a service, the developer makes money. It is as simple as that.

How in-app advertising works

To generate revenue by giving away apps for free, banners and text ads are placed within the apps. The user clicks on the ad and makes a purchase or signs up for a service or subscription. If the app developer is working through our network, the purchase will be tracked and commission for the sale credited to the developer’s account. This will happen every time the user clicks on the ads within the app and makes a subsequent purchase (or signs up for a subscription), making it possible to earn income over the lifetime of the app.

Developers choose which way to market

App developers can choose exactly how they want to market their apps. Developers who advertise with Sponsormob can choose to sell their apps or give them away for free and advertising within the app. We do encourage developers to consider the possibility of life-time earnings with the free app model, as the earning potential is greater, and there are no fees to pay the app store, so developers can keep more of what they earn.