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Big changes at Apple

October 9th, 2011 by Talya

This past week was an eventful one for Apple. In an official announcement on Tuesday, the company introduced its latest and greatest device, the iPhone 4S (TechCrunch). And this was probably a surprise to the many Apple fans who were waiting for what was expected to be the iPhone 5.

Apparently, the phone looks no different than the iPhone 4, but there are several features unique to the new version, including:

  • an 8 megapixel camera (with face detection)
  • dual-core graphics, which are supposed to be seven times faster than the previos phone
  • download speeds roughly double that of the iPhone 4
  • a voice-controlled personal assistant (from Siri, which is now a feature on the new phoneand no longer an app – which is highly disappointing to many owners of other iPhone models, to whom Siri is no longer accessible)
  • the phone is also a “world phone,” meaning it should be able to be used in most countries around the world

Interestingly, the iPhone 4S does not contain NFC (near field communication). NFC, a sort of short range wireless technology which is expected to enable the expansion of mobile payment systems, was another feature many were expecting to see in the newest Apple creation. However, this is something that may end up being added to the next iPhone. With the growing popularity of mobile payments, the company will more than likely add the feature, and we expect it to be sooner rather than later.

Of course, Apple also lost its Co-Founder and former CEO, Steve Jobs, this week. The official cause of death was unknown, but he had battled cancer for years and had also stepped down as CEO earlier this year after a medical leave-of-absense.The death of Steve Jobs is being mourned around the world, and many are rightly calling him the Thomas Edison or Henry Ford of our day. Indeed, with over 300 patents and the world’s most valuable company, he was a brilliant inventor and businessman. His philosphy was to create products that were “the intersection of art and technology,” and in this he was successful indeed.

He will be greatly missed by those who knew and loved him, of course, but also the millions of people worldwide who have been impacted by his life and work. He was a truly unique, prolific person who had a vision and did what it took to see that realized, revolutionizing an entire industry. In keeping with the simple, impacting style which made Apple the success story it is, the company has a memorial page in honor of Steve Jobs.


Is the Apple iPad a mobile device?

June 30th, 2010 by Peter

The Apple iPad has been out for a couple of months now. There is an ongoing debate in the online and mobile advertising industry about how to classify it. On a practical level, the key question is if iPad users should be sent to regular websites or mobile-optimized ones.

Some argue the iPad can replace most netbook and laptop computers because it can do almost everything that these devices do. Others argue that the iPad is just a blown up version of the iPod Touch and that its capabilities are therefore limited.

Yes, the iPad is a mobile device. And no, it’s not a computer, at least not a real one. We will go into this further below. If we have to decide, we at Sponsormob still feel that at this stage it makes more sense to send iPad users to mobile sites instead of regular web sites.

Here are our reasons why:

Screen size
Today most standard web pages are optimized for a minimum screen width of 1024 pixels. The iPad screen is just 640 pixels wide in landscape mode, 480 pixels in portrait mode. Even though the Safari browser on the iPad does a good job at fitting pages into the screen, one still needs to zoom in and out to surf the web. All this isn’t really an awesome user experience especially when you’re trying to market something.

Most web banners and even landing pages make heavy use of Adobe Flash which the iPad doesn’t support. Until banner ads and landing pages will switch over to HTML5 for animation and video, the mobile version is probably better.

Some websites are hard to use without a mouse and a scrolling wheel. The Safari browser has difficulties with scrolling within DHTML layers. Plus, once you activate the on-screen keyboard you lose a good amount of the screen height too.

Connection speed
If the internet connection is provided not through WiFi but a mobile carrier, the connection speed might be a bit low. The user experience is ruined when loading pages with lots of images, videos or banner ads.

No file uploads
Since you don’t have access to the filesystem on an iPad you can’t upload any files on web pages. Safari simply disables these buttons.

No printing
The iPad doesn’t have a built-in support for printing. One can’t simply print a confirmation page of a regular web shop, for example.

iPad User Agent

April 4th, 2010 by Peter

The Apple iPad is now being sold in the United States. Some of our mobile affiliates have asked us how to identify iPad traffic on their sites. All you need to do is examine the user agent string in the HTTP header.

Here is the user agent string of the new Apple iPad:

Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B367 Safari/531.21.10

Please note that the numbers refer to software versions and are subject to change.

Download Tracking for Apple iPhone Apps

February 16th, 2010 by Peter

We are pleased to announce the release of our conversion tracking for Apple iPhone. Sponsormob can now also track downloads of applications for iPhone, iPod Touch and the soon-to-be-released iPad. This enables iPhone app publishers to promote their products world-wide through Sponsormob on a risk-free cost-per-download basis.

At Sponsormob we have observed a clear trend in mobile downloads moving away from third-party content providers towards application stores run by device manufacturers. Famous examples are the Apple App Store, Google’s Android Market, and the Nokia Ovi Store. We are sure this trend will continue in the next years. So we are gearing up for the new way of content distribution to mobile devices.