Sponsormob keeps you up-to-date with the latest news from our company as well as trends in the online and mobile industry. Please subscribe to our RSS Feed to follow us.
The world’s largest event for interactive entertainment and games, Gamescom, is taking place again this year in Cologne, Germany, in August. And just like last year, the Sponsormob sales team will be attending this year as well. The event is huge and much more than just a conference and exhibition, as you can see on their event page, which lists the a camp, a festival, the congress, and more. Thousands of visitors come from all over the world to Cologne for Gamescom, as it is an event meant for trade visitors as well as the general public, with relatively inexpensive ticket pricing as well. Anyone working in fields related to gaming – and fans of games as well – shouldn’t miss it!
Anyone attending the event and wanting to meet with us to talk about advertising on mobile can email Heiko Kasper, Director of Business Development, to set up a meeting.
Date: August 15-19, 2012
Location: Koelnmesse, Cologne
May 15 and 16 will find Brendhan Hight, Sponsormob’s VP of Business Development for North America, in New York for AppNation NYC. The two-day event is part of Internet Week New York, a week-long event celebrating the Big Apple’s internet scene. Leaders in the field of app development and marketing will be talking about the latest trends in the industry, and networking will also be a big part of the event.
If you are planning on attending AppNation and would like to meet with Brendhan, please contact him to set up a time and place to meet. Until then, we are looking forward to seeing you in New York!
March was a busy month for us at Sponsormob – not only did we open a new office in Austin, Texas, but we also attended several events here in Germany and abroad. The end of the month had us in three places at once, and we’ll tell you a little bit about them here. Photos can be seen on our Flickr page:
So yes, those were the recent places to be for Sponsormob – at the moment, our ad:tech team is on its way back from San Francisco and we are also in Paris at Buzzness Mobile. Updates and photos from those events are still to come, so stay tuned!
Als Antwort auf die Veränderungen in den Zulassungsbestimmungen, die Apple für das Tracking bei iOS festlegt, hat das Berliner Unternehmen Sponsormob einige Umstellungen vorgenommen. Das Tracking basiert nun auf einer verschlüsselten Version der MAC (Media Access Control)-Adresse. Diese Trackingform ersetzt die bisherige Übertragung der UDID (Unique Device Identifier) bzw. Gerätenummer.
Apple hat kürzlich die Bedingungen unter denen Apps im App Store getrackt werden dürfen verändert. Das Unternehmen lässt keine neuen Anwendungen zu, die Daten durch UDID-Nummern tracken. Bereits bestehende Apps sind von dieser Regel ausgenommen. Neue, oder upgedatete Apps benötigen jedoch eine alternative Trackingmethode um im App Store gelistet zu werden.
Peter Glaeser, CEO bei Sponsormob sagt dazu: “Wir begrüßen diese Änderung, da wir ohnehin zu keiner Zeit unverschlüsselte UDID-Nummern genutzt haben.” Er betont: “ Bei Sponsormob werden Daten anonym getrackt, da wir großen Wert auf die Sicherheit der Privatsphäre unserer Nutzer legen und kein Interesse daran haben, spezifische Details über einen Nutzer zu erfahren.” Dies war ein Nachteil an den bisher üblichen UDID-Trackingnummern, die in seltenen Fällen missbraucht wurden, um Nutzerdaten zu tauschen und zu sammeln.
Durch die neue Technologie ist Sponsormobs Tracking so anonym und sicher, wie es immer war. Dennoch kann das Unternehmen weiterhin optimal gezielte Mobile-Werbung liefern.
In response to the change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.
Apple recently changed the basis on which apps can be tracked in the app store. The company no longer approves new apps that are tracked with the device’s UDID to track apps. Existing apps are not affected, but new apps and apps that are updated will need an alternative method of tracking in order to be approved by Apple for listing in the app store.
Sponsormob CEO, Peter Glaeser, says, “We at Sponsormob welcome this change, as we never used unencrypted UDIDs to track apps. Within the Sponsormob network, user data is tracked anonymously, as we place an emphasis on the privacy of user information and are not interested in the specific details of each individual user.” In some cases, UDID tracking has been misused to collect and exchange user data.
Through its new technology, Sponsormob’s tracking is as secure as it was before, and the company can continue to provide highly targeted advertising on mobile to its clients.
Sponsormob will be heading to Paris the beginning of April for Buzzness Mobile, an event for mobile marketing, mobile commerce, and mobile payments taking place at the Porte de Versailles April 3-5. We were able to visit the event last year and are happy to attend this year as well. Buzzness Mobile is a relatively small but very nice event with companies from across the mobile industry. The conference and exhibition have a natural focus on the mobile market in France, but several international companies participate as well.
This year, our Business Development Manager for France, Gauthier Peter, will be at the event from April 4-5. Anyone attending the conference and/or exhibition who is interested in meeting with Sponsormob can email us to set up a time and place to meet.
A recent study by ABI Research reveals that mobile app revenues (from in-app advertising, pay-per-download, and subscriptions) will increase greatly over the next few years, growing from over $8 billion in 2011 to roughly $45 billion by 2016 (Mobile Commerce Daily). The research shows that in-app purchases are set to surpass revenues from pay-per-download, but apparently there is much more potential than what we are seeing right now.
Interestingly, the information in the study shows that despite the high amounts of revenues coming in from in-app purchases, the actual sales are coming from a relatively small number of subscribers, meaning that there is much more potential for reaching customers in-app than what we are currently seeing. Of course, as in-app payment models expand, and once Google allows in-app purchasing, the revenues from this form of monetization will become even greater (currently, iOS enables in-app purchasing, pay-per-download, in-app advertising and subscriptions, while Google only allows pay-per-download and in-app advertising, but not in-app purchases). So depending on how the in-app ecosystem evolves over the next months, it could be that those revenue estimates end up being even greater …
Last week the Sponsormob team exhibited at Apps World Europe in London. Apps World is a conference and exhibition for app developers, marketers, and others in the online and mobile advertising industry. The event was larger than last year’s and a very good one for us, as we were able to connect with developers and other networks and exchanges. The Apps World team this year was three girls, which means that a lot of fun was had.
At the same time last week, Heiko Kasper was at the Mobile Business Conference here in Germany, and Joe Niederberger participated in AppNation in San Francisco. That was our last big event push for 2011, so we are looking forward to a break during Christmas and then getting out there again in 2012.
We have just finished up several busy but very fun days in New York City for ad:tech New York and we are on the road again here in Germany. Today our Director of Business Development, Heiko Kasper, is in Düsseldorf to attend the Mobile National Summit. The event is put on by Mobile Monday Germany and is a gathering of mobile marketing professionals and app developers here in Germany. This year’s event is also celebrating 5 years of Mobile Monday in Germany, so a big congratulations from us at Sponsormob for five years of success!
To see the next Mobile Monday events in Germany, visit the Mobile Monday website. The next Mobile Monday in Berlin is December 12, so you can plan on seeing us there! Please feel free to email me if you will be attending and would like to meet up with us.
We are continuing with our event exhibiting this month, with Ad:tech in New York November 8-10, and Apps World London the end of the month. Apps World Europe was a new event for us last year, and we really enjoyed it, so we are looking forward to exhibiting again this year. The event is geared towards developers and marketers in Europe. It takes place at Olympia, in London, November 29-30. We will be at stand 55a.
Also … Sponsormob is hiring! We have several open positions here in our Berlin office, so if you are looking to start or expand a career in mobile marketing, take a look at our jobs pages (we have English speaking positions as well as German).