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Book launch with Marketing Börse – we are now published authors!

October 4th, 2012 by Talya

We recently exhibited at Dmexco in Cologne and were also happy to be a part of the launch of the book, Leitfaden Digitaler Dialog, published recently by Marketing Börse. Our Sarah Christiansen and Heiko Kasper were authors of a chapter in the book on mobile marketing, sharing their thoughts and experience in mobile advertising. In their article, they cover the basics of mobile advertising, including how ads are served on mobile devices, opportunities in mobile, best practices in mobile advertising, and much more. And as the article spans 20+ pages, readers will more than likely learn a bit more than just the basics …

The book is one of several in a series called Leitfaden WOM Marketing, which offers tips and advice for companies on reaching customers through digital channels. The books cover monitoring and optimization of digital marketing, email communication, as well as mobile and social media, and are authored by various experts in the field of online and mobile advertising.

Here are photos of the book launch party at Dmexco, where you can see Sarah grinning and drinking champagne, obviously proud of the hard work she put into the article!

Dmexco 2012

September 18th, 2012 by Talya

Dmexco, Europe’s largest digital marketing event held annually in Cologne, Germany, is now behind us. This year’s event was great, and apparently quite a few others thought so as well, as there were over 22,000 attendees. This year we exhibited at the event for the second time and very much enjoyed it, as it was a great conference and exhibition, and has truly has grown into a huge event. Dmexco was like many events for us (networking, talking, partying, working, exploring), but this year it was much larger and more international than it had been in the past, we really enjoyed it. You can see pictures and some of our impressions of Dmexco on our Flickr page, including Microsoft’s stand party in Bavarian style as well as the massive party at E-Werk, complete with go-go dancers …

Something else of interest at Dmexco this year was the publication of a new book on digital marketing called Leitfaden Digitaler Dialog (in German, obviously!) by Marketing Börse. Our Sarah Christiansen and Heiko Kasper co-authored an article in the book , discussing mobile marketing. The book was presented the first afternoon of Dmexco, and we are proud to now officially have published authors as part of our team!



July 6th, 2012 by Talya

The world’s largest event for interactive entertainment and games, Gamescom, is taking place again this year in Cologne, Germany, in August. And just like last year, the Sponsormob sales team will be attending this year as well. The event is huge and much more than just a conference and exhibition, as you can see on their event page, which lists the a camp, a festival, the congress, and more. Thousands of visitors come from all over the world to Cologne for Gamescom, as it is an event meant for trade visitors as well as the general public, with relatively inexpensive ticket pricing as well. Anyone working in fields related to gaming – and fans of games as well – shouldn’t miss it!

Anyone attending the event and wanting to meet with us to talk about advertising on mobile can email Heiko Kasper, Director of Business Development, to set up a meeting.

Event details:

Date: August 15-19, 2012
Location: Koelnmesse, Cologne
Register here

dmexco September 15-16

August 31st, 2010 by Talya

(photo courtesy of dmexco)

In two weeks, Sponsormob will be heading southwest to Köln (or Cologne, for those of us whose native tongue is English) to exhibit at dmexco. Dmexco is an international digital advertising event for everyone in the digital marketing and media industry. It is primarily geared toward advertisers, and It is actually Europe’s biggest digital marketing event, with approximately 300 exhibitors and around 15,000 guests. So where do we come in? Well, Sponsormob will be actually one of the exhibitors at dmexco this year. Six of us will be there, and you can find us in Hall 8 at E084. If you would like to arrange a meeting with us in advance, please use our contact form on our site. For anyone attending dmexco, we hope you stop by and visit us – we’re looking forward to it!