Next week Sponsormob will be exhibiting at Be Connected, an event for innovative communication held in Frankfurt, Germany. The event is held in conjunction with Voice + IP and the DigitalTouch conference. All three events focus on innovation, customer relationship management, and interaction in digital marketing and communication. The events are all taking place at Messe Frankfurt, and we are looking forward to being a part of it. Mobile is becoming a major channel for companies to interact with their customers, so we are excited to be there.

Our Director of Business Development, Heiko Kasper, will be at the event, as well as Account Manager Nathalie Depix. Anyone who will be at the events and would like to meet with Heiko or Nathalie can send us an email to set up a meeting. We will be at stand HO5 at Be Connected, so be sure to come see us and find out more about mobile advertising with Sponsormob!

This past week we were a part of OMCap, a conference and networking event for online marketers that took place here in Berlin. We were also sponsors of the event and are pleased to have been a part of it, as it was a great event. Three of us from Sponsormob attended the day-long conferece, and a couple others joined us later in the evening for the event’s networking party.

OMCap was very well-organized and lovely. The location – Kosmos, formerly a famous cinema, was a fantastic location. The conference sessions were interesting. but I would also say that a couple of them were on the rather technical side. I also have to say that the comfortable, cushioned movie-theater seating also made it a bit difficult to concentrate, as they were perhaps too comfortable!

Networking was a main focus of the event, which we really enjoyed. There were lunch and dinner buffets, as well as coffee and cake in the afternoon, and even popcorn in between, so there was more than enough time to stop and mingle and no one went hungry. There was also a party after the dinner, with an open bar and a dj, so the event was one of the most fun we have been to recently. I would say the only problem with the event was not being able to get anyone to join us on the dance floor … Next year we will have to try harder!

Also – pictures of the event can be see on our Facebook page and on Flickr.

Earlier this week Heiko Kasper, our new Director of Business Development, spent the day in Hamburg to attend the Mobile National Day event. The focus of the conference was mobile couponing and the publishing world, and most sessions revolved around online and mobile marketing in publishing.

The event itself was somewhat small, but as they say in German, it was “klein aber fein,”  meaning small but nice (unfortunately the phrase doesn’t have quite the same meaning and sound in English, but you get the idea). The event was well-attended though, with roughly one hundred professionals from around Germany participating. The presentations were also interesting, covering the latest trends in couponing in Europe and elsewhere.

Based on this year’s experience, we will likely participate at future Mobile National Days events. Their next conferences will be later this year in London and Salzburg, and will also take place in Prague and Sofia in 2012 (dates are yet to be confirmed). Information on their upcoming events can be found on the Mobile National Days event website.

Sponsormob will be attending LeadsCon 2011 for the very first time this year. Our new Business Development Manager for North America, Joe Niederberger, will be attending the event, which takes place right after Affiliate Summit East. He will be looking to continue to expand our reach in the US market and meeting with new partners. LeadsCon is a conference and summit for online lead generation and customer acquisition taking place at the Hilton New York this year from August 24-25. This will the event’s third year and over300 companies are expected to be participating.

We are looking forward to it, as we are always interested in checking out new events in the online industry! If you would like to meet with Joe during LeadsCon, please email him directly to set up a meeting – joe@sponsormob.com.