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The world’s largest event for interactive entertainment and games, Gamescom, is taking place again this year in Cologne, Germany, in August. And just like last year, the Sponsormob sales team will be attending this year as well. The event is huge and much more than just a conference and exhibition, as you can see on their event page, which lists the a camp, a festival, the congress, and more. Thousands of visitors come from all over the world to Cologne for Gamescom, as it is an event meant for trade visitors as well as the general public, with relatively inexpensive ticket pricing as well. Anyone working in fields related to gaming – and fans of games as well – shouldn’t miss it!
Anyone attending the event and wanting to meet with us to talk about advertising on mobile can email Heiko Kasper, Director of Business Development, to set up a meeting.
Date: August 15-19, 2012
Location: Koelnmesse, Cologne
Last week our new Director of Business Development, Heiko Kasper, attended Gamescom, the world’s largest event for digital gaming and entertainment which takes place annually in Cologne, Germany. The event was massive as expected, and full of visitors, journalists, and several hundred exhibitors ranging from game developers to marketers and everyone in between.
From Heiko’s observations of the event, it was worth attending, but despite growing app usage and the huge number of people out there playing games on their mobile devices, mobile is still not really a main player at Gamescom. This is surprising to us, especially considering the stats out there regarding the number of people playing games via mobile (a recent article in Tech Journal South reports that one third of mobile users over age 13 in the US play games at least monthly). The exception at Gamescom was Sony Erickson, who was on location with their Xperia play.
We will more than likely be at Gamescom again next year, and it will be interesting to see if mobile will begin to play a larger role at the event – only time will tell!
Our Business Development Manager for North America, Joe Niederberger, was in Seattle, Washington a couple of weeks ago for the Casual Gaming Conference. The event was very successful and a lot of fun, according to Joe, so we are happy to have been a part of it!
There were about 50 stands in the exhibit hall, and with 500 targeted guests, the stands were pretty busy, according to Joe. There were also several networking parties which were a lot of fun and a good opportunity to get to know some of the others at the event. Exhibitors and visitors ranged from major gaming companies to mobile payment solution providers and everything in between.
The conference agenda covered a variety of gaming-related topics, including:
Discussions during the event included:
Considering how successful and fun this event was (especially compared to our recent App Day experience) we will likely participate in future Casual Connect events. There are annual conferences in Russia, Germany, the UK, the US, and an inaugural event coming up in 2012 in Singapore. We will keep you posted on exactly which of these we will be at in the future, so keep an eye out here!
This week we will be in Seattle, Washington, for the Casual Gaming Conference. Sponsormob’s US Business Development Manager, Joe Niederberger, will be attending the Casual Connect event to meet with gaming developers and others in the ever-expanding gaming industry. The event takes place from July 19-21 and is hosted in the heart of Seattle close to the famous Pike Place Market. Produced by the Casual Games Association, it is the premier event of the casual gaming industry, with an attendance of over 3,500 gaming professionals each year. The event is a summit, conference, and networking event (with several parties included) all rolled into one, and we are happy to get to be a part of it!
In May, Jet Patel, COO of Sponsormob, will be attending the iGaming Super Show in Dublin, Ireland. The iGaming Super Show is run by the same people who put on the London Affiliate Conference, which Jet also attended and enjoyed. As the London Affiliate Conference was excellent (meaning it was both productive and fun), we are expecting the iGaming show in Ireland to be great as well.
The iGaming Super Show in Dublin is the second event of its kind put on by iGaming Business. Last year’s event was reportedly a success and this year is supposed to be even larger, with 150+ exhibitors and over 2,500 attendees expected. There will also be daily networking events, which are one of the highlights of the event.
For anyone who would like to connect with Sponsormob at the iGaming Super Show, please get in touch with me (email@example.com). I will gladly set up a meeting time with Jet Patel during the event. In the meantime, we are looking forward to it!