Dmexco 2012September 18th, 2012 by Talya
Dmexco, Europe’s largest digital marketing event held annually in Cologne, Germany, is now behind us. This year’s event was great, and apparently quite a few others thought so as well, as there were over 22,000 attendees. This year we exhibited at the event for the second time and very much enjoyed it, as it was a great conference and exhibition, and has truly has grown into a huge event. Dmexco was like many events for us (networking, talking, partying, working, exploring), but this year it was much larger and more international than it had been in the past, we really enjoyed it. You can see pictures and some of our impressions of Dmexco on our Flickr page, including Microsoft’s stand party in Bavarian style as well as the massive party at E-Werk, complete with go-go dancers …
Something else of interest at Dmexco this year was the publication of a new book on digital marketing called Leitfaden Digitaler Dialog (in German, obviously!) by Marketing Börse. Our Sarah Christiansen and Heiko Kasper co-authored an article in the book , discussing mobile marketing. The book was presented the first afternoon of Dmexco, and we are proud to now officially have published authors as part of our team!
Communication World, MunichAugust 27th, 2012 by Talya
In October, after Dmexco and iDate, we will be exhibiting and speaking at Communication World in Munich. Communication World is a two-day exhibition and conference covering topics relating to the use of mobile IT. It all takes place October 9-10 in Munich.
Heiko Kasper (Director of Business Development here at Sponsormob) will be giving a presentation called “Mobile Marketing in Three Acts: Use, Advertising, and Effects.” In the presentation, Heiko will cover the basics of mobile advertising for those who are not yet active on mobile but who are interested in implementing mobile into their marketing strategies. He will cover the fundamentals of mobile – the how and why behind mobile marketing – as well as explain exactly how companies can effectively advertise their products and services on mobile. Our public relations manager for Germany, Sarah Christiansen, will also be at the event both days.
To find out more about Communication World, visit the event’s website (German site). And if you would like to schedule a meeting with either Sarah or Heiko at the event to learn more about a possible partnership with Sponsormob, please email Sarah to set up a time and place to meet.
GamescomJuly 6th, 2012 by Talya
The world’s largest event for interactive entertainment and games, Gamescom, is taking place again this year in Cologne, Germany, in August. And just like last year, the Sponsormob sales team will be attending this year as well. The event is huge and much more than just a conference and exhibition, as you can see on their event page, which lists the a camp, a festival, the congress, and more. Thousands of visitors come from all over the world to Cologne for Gamescom, as it is an event meant for trade visitors as well as the general public, with relatively inexpensive ticket pricing as well. Anyone working in fields related to gaming – and fans of games as well – shouldn’t miss it!
Anyone attending the event and wanting to meet with us to talk about advertising on mobile can email Heiko Kasper, Director of Business Development, to set up a meeting.
Date: August 15-19, 2012
Location: Koelnmesse, Cologne
Mobile Gipfel, DüsseldorfJune 9th, 2012 by Talya
Düsseldorf is next on our list of German event destinations. Our Director of Business Development, Heiko Kasper, will be at Management Forum’s Mobile Gipfel event taking place the end of this month. Mobile Gipfel is a conference focused on mobile commerce and it’s another new one for us. Topics covered will include m-payment, social media, mobile advertising, targeting, and more.
If you are interested in meeting with Heiko at Mobile Gipfel, please send him an email. In the meantime, learn more about Sponsormob, Real-Time-Bidding, and Call-Back in Heiko’s recent MobilBranche interview (it’s in German).
Date: June 26-27
Location: Radisson Blu Scandinavia Hotel Düsseldorf
M-Days, Mobile World Congress, and LeadsConMarch 2nd, 2012 by Talya
We have had a busy several weeks with some good events and speaking opportunities here in Germany and abroad. We exhibited at M-Days in Frankfurt the beginning of February. The exhibition was busy, and Heiko Kasper, Director of Business Development, was given the opportunity to speak on mobile advertising on the exhibition floor to a large and surprisingly lively crowd (a few photos can be seen on flickr). He was also interviewed by GFM Nachrichten, sharing insights on what mobile looks like this year, and whether 2012 is yet another year of mobile (watch the interview on YouTube here).
This week two team members from Sponsormob also visited Barcelona for the Mobile World Congress, which is a massive event for mobile held annually in Spain. The event was huge, visited by 60,000 professionals in the mobile industry. It was informative and busy, and we look forward to next year’s MWC as well.
We were also in Las Vegas earlier this week at LeadsCon, where a team of two exhibited, discussing advertising opportunities on mobile with hundreds of new contacts. We would like to thank everyone who stopped by our stand at LeadsCon, making it a great event for us!
M-DaysDecember 2nd, 2011 by Talya
After being busy this year exhibiting at events in the US and the UK (such as ad:tech and Apps World), the beginning of 2012 will see us active here in Germany. We will be exhibiting and speaking at M-Days, a massive event for mobile communications and advertising event taking place in Frankfurt, Germany. This year over 120 exhibitors will be at the event, and over 3,000 visitors are expected to be attending.
The dates of the conference and exhibition are February 1-2, 2012, and it will be held at Messe Frankfurt. We will be in the Innovation section of the exhibition and would love to meet with you, so please contact us if you plan to be at M-Days and would like to connect.
Flirtalike App Launches in Germany with SponsormobJuly 7th, 2011 by Talya
Mobile internet agency M47 Interactive has now made its free Flirtalike app available to the European market. The app, which was launched in the US in 2010 Sponsormob, is now accessible to German customers in the App Store. The app is available for iOS devices, including the iPhone, iPod Touch, and the iPod.
Georg Gajewski, managing director at M47 Interactive, says, “In Germany we are seeing rapid changes in the habits of dating and flirt site users. Up to now, traditional online dating and flirt portals have been overlooking the opportunities in mobile, so we are happy to fill that gap.”
Flirtalike is the first free flirt community app developed exclusively for the mobile internet. It gives users the opportunity to connect and flirt via their mobile devices simply for fun. Future plans for the Flirtalike app include launches in other European nations.
Sponsormob is the exclusive promoter of Flirtalike and looks forward to offering the iPad app to the German market. Regarding partnership with Sponsormob, Gajewski says “We are excited about the expansion of Flirtalike throughout Europe and for continued cooperation with Sponsormob. We are hoping to see a repeat of the success with Flirtalike in the USA through our partnership.”
App Day 2011July 4th, 2011 by Talya
Sponsormob has been on the road a lot lately, participating in events in Paris, London, and Barcelona. The travel will continue this summer with App Day in Köln (Cologne), Germany, the end of this month. The event takes place on July 26 and is an event that brings together app developers and marketers. There were over 350 registered participants at the last App Day in Frankfurt, and this event is expected to be a success as well.
Our CEO, Peter Glaeser, and Public Relations Manager, Talya Shoup Burnett, will be attending the event for the day. For anyone interested in attending App Day, registration is free and can be done on the event’s registration page. And as always with Sponsormob events, if you are attending and would like to meet with us, please contact me to arrange a meeting (firstname.lastname@example.org). We would love to hear from you!
m-days FrankfurtJanuary 26th, 2011 by Talya
Peter Glaeser, CEO of Sponsormob, will be in Frankfurt tomorrow for M-Days, the largest conference and exhibition for mobile communications in central Europe. There will be more than 90 exhibitors at the trade show, and over 2,000 visitors are expected to be in attendance this year.
The focus of M-Days is on the mobile market in central and eastern Europe, and the gathering includes industry leaders from telecommunications, media, and advertisers. Some of the hot topics at M-Days will be apps development and app stores, mobile communication and commerce, application development, mobile advertising, and others.
The event takes place at the Congress Center in Frankfurt, Germany, on January 27-28. Peter will be on site Thursday, January 27.
Mobile web use in GermanyNovember 15th, 2010 by Talya
Ok, so it seems that Sponsormob is operating from the right country. We all know that Germans like what they call “Handys” (yes, this is the English term that Germans use for a mobile phone. Don’t ask us why, because we certainly do not know the answer!), but I just came across an informative article by mobiThinking that proves this. The article, backed up with reports from ComScore, shows that Germany is currently leading Europe’s mobile market with 51 million mobile users. Of these 51 million, seven and a half million access the internet through their mobile web browser, while fifteen million access mobile services through mobile apps (mobiThinking). These numbers were from January of this year, so it will be interesting to see what next year’s reports show. With 2010 being the purported year of mobile (or maybe not), then we can expect these figures be larger next year.
So what are the people of Germany spending their time on the mobile web doing? The top sites being searched appear to be Google (no surprise here), MSN/Windows Live/Bing, and Yahoo. The only thing that did surprise me was that Facebook ranks at #7, trailing behind ICQ and AOL. I mean really, ICQ takes me back to my high school days in the 90s, and that has been a while! I honestly didn’t realize that it was even still in existence, but apparently it is still alive and well.
But back to Germany and our findings – the most popular mobile applications in Germany are: maps, weather, search, and news (in that order). This information isn’t shocking, but it is good for marketers to know what people are doing via their mobile devices. The growth seems to be due to good data networks and unlimited data plans, as well as by the popularity of smartphones (mobiThinking). Another interesting point is that Germany is home to large brands who are comfortable with mobile advertising (think BMW and Lufthansa).
So what does the future in Germany look like? Well, like a mobile one, of course! As mobile usage grows worldwide, Germany will continue to play a part.