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Leading online companies proving continued growth of mobile

August 20th, 2012 by Talya

Executives of leading online companies recently spoke in Boston at the eTail Boston Mobile Shopping Summit about the importance of mobile as a traffic source and as a way to engage customers. The popular US online music site, Pandora shared case studies showing how customers shop online and in-store via mobile. Stats on the number of people who listen to music from Pandora on their mobile phones is also high, with 70% of their traffic coming from mobile devices this year (up from 12% two years ago). Also interesting is that Pandora users spend nearly 7 hours a month interacting with retail and shopping apps.

Online marketplace Etsy also joined the discussion about the importance of mobile in creating dialogue between consumers and brands. Etsy’s mobile site and iOS app were launched last year, and the company now sees 20% of its traffic coming from mobile devices. Many of these users are also accessing the site through social media outlets such as Facebook and Pinterest, so the connection between mobile, social media, and retail is very much there and will continue to expand as more companies reach out to consumers via mobile, since that is where so many people are (don’t forget that one in four mobile users may even be addicted to their mobile phones).

This is more evidence of the benefits of mobile, not only to directly advertise products via the mobile web and apps, but also to engage with current and potential customers. Read more about this on the Mobile Commerce Daily articles about Etsy and Pandora.

 

 

 


The US set to lead the world in mobile ad spend

August 7th, 2012 by Talya

eMarketer graphic mobile ad growth

Up until this year, Japan has been the world’s leader in mobile advertising spend. According to research published by eMarketer, mobile advertising spend last year in Japan was over $1.3 billion. This year, the United States is poised to take the lead with a estimated ad spend of $2.29 billion on mobile by the end of the year.

The reason for the projected lead in mobile advertising spend is the rapid growth in mobile internet usage in the United States, compared to Japan, which already has a more mature mobile advertising market than Europe and North America.

But despite the fast growth of mobile advertising in various regions, overall mobile remains a very small part of companies’ advertising budgets. The eMarketer study reports that in 2011, mobile made up less than 1% of the total ad spend worldwide. So yes, again we have further proof of the continued potential and growth of the mobile internet.

 


Mobile advertising becoming a big mover in travel

October 11th, 2011 by Talya

In case anyone needs further evidence of the growing impact and use of mobile advertising, the travel industry is ramping up its involvement in mobile. MobileMarketingWatch reported today that hotels are beginning to dramatically increase their mobile ad spend. A recent poll shows that half of hotels will be putting marketing funds toward mobile advertising in 2012. Given the growing numbers of smartphone users worldwide, it makes sense to spend money where the people seem to be.

Beyond marketing spend on mobile, various sites and apps are making it easier to consumers to make travel plans and bookings from their mobile devices. Hotels.com has just launched an app that makes booking accomodation faster and simpler for those traveling. The app is free, and also offers customers daily deals as well as last minute bookings, making it easy for consumers to see the latest travel specials (Mobile Commerce Daily). Another app, this one for Android, is Google’s OnTheFly, which enables flight comparison and shopping. The app has recently been updated and now offers flexible date search, letting travelers check out flights within a 35-day time frame. Search history can also be saved for later viewing, making it easy to go back to flights you may want to see again.

These advancements in mobile travel offerings makes it easy for those in the industry to gain new customers via the mobile web, and consumers are given tools to research and book travel on-the-go. This win-win situation is one of the many things we like about mobile!


Growth of mobile useage in the Middle East

January 17th, 2011 by Talya

According to InMobi, middle eastern countries are keeping up with global trends when it comes to mobile device usage in general. A study published by InMobi studied mobile trends in the Middle East between July and October 2010 and reveals some interesting findings.

First, they confirmed that Nokia devices still account for nearly half (45%) of all mobile devices. They also found that 40% of total impressions are on smartphones, which is significantly higher than the worldwide average of 45% (Wireless Federation). The iPhone also gained 18 points of market share within the period, although this was due in part to Inmobi activity in key areas.

Mobile ad impressions also grew 51% in the three-month period, reaching 752 million ad impressions per month. The report shows that if current growth remains steady, the Middle East will soon account for 1 billion monthly impressions. With a large population and many young people who are mobile-friendly, the region will be a good place for mobile advertising in the near and distant future.


Mobile web growth in Asia

November 18th, 2010 by Talya

This week we have already looked at web growth in Africa as well as the current state of the mobile web in Germany, so now we are going to focus our direction somewhat eastward, looking at mobile web growth in Asian nations. We touched on this briefly in our post on the hot markets for mobile, but Asia has such tremendous potential that it merits a closer look.

An article by mobiThinking earlier this year explored web growth in Asia, and we are going to take a look at why it appears that mobile web growth in Asia can only keep growing. First, the size of Asia is massive – Asia is the most populous continent on ear and has the highest population of any other regions. Asia’s population is also growing at the highest rate of anywhere in the world, and more people means more mobile phone users (ok, that sounds a bit silly and simplistic, but is true, right?).

Brand engagement is also a huge part of the mobile puzzle in Asia. Large, global companies tend to find the reach that mobile has in Asia very attractive. This, coupled with the fact that barriers such as network limitations and other issues don’t seem to be holding Asia back, mean that brands will continue to expand in this region. Mobile use is also very attractive because flat-rate plans are affordably priced, so that may people can access the mobile web inexpensively.

The lack of PC use in developing nations is another  indication of the growth in mobile use that we will consider to see in Asia. Infrastructure tends to be less developed in Asian countries, so mobile is an easy and fast way to be connected to the world wide web. Demand also plays into this – since mobile is more accessible than traditional Internet, the demand is therefore higher as well. MobiThinking makes an interesting point in its article by saying that “mobile has much more power to transform lives” in developing nations than in developed countries. This is so true, and we may even see the younger generations in Asia grow up empowered by something as relatively simple as a mobile device. How cool is that?


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