Sponsormob thoroughly understand the need of Advertisers when integration of tracking solutions is discussed. To underline our flexibility, we now support popular 3rd Party Tracking partners including HasOffers and Ad-X. More tracking providers will be added in the coming months, including Adeven which will be available very soon.

If you plan to be attending M-Days in Frankfurt 5th-6th February 2013, feel free to email (heiko@sponsormob.com) Heiko Kasper, our Business Development Director for more details.

Ad:tech has always been one of our most successful events, so we are happy to be making it there again this year. If you will be in New York for ad:tech and would like to meet up with Brendhan to find out more about what we can offer in terms of mobile advertising solutions, please email him to set up a time and place to meet.

See you in the city that never sleeps!

Event details:

Date: November 7-8
Location: Javits Center, New York City
Register here

While fraudulent clicks are a nuisance, they do not have to be problematic, as there are ways to ensure that the clicks counted are legitimate clicks. First, when advertisers work on a performance basis, they pay only for successful leads or sales (such as a download, subscription, etc.), and are not charged on a per-click budget. With this model, companies and service providers are only charged when an action was taken after an ad or landing page was clicked on, making fraudulent clicks irrelevant.

Another way to keep fraudulent clicks from being an issue is to work with advertising partners who ensure that only genuine clicks are counted. When running CPC campaigns with us at Sponsormob, for example, advertisers are only charged for unique clicks (which are counted based on a 24-hour time frame). This way an advertiser is not charged for any fraudulent clicks being generated manually or by machines, ensuring that only actual clicks are counted.

Basically, in either case – in performance campaigns or with CPC campaigns, fraudulent clicks are not a huge issue. We’d be interested in hearing from others on this – what is your experience with fraudulent clicks? What other ways are there for advertisers to ensure they only pay for real clicks?

Affiliate Summit was founded in 2003 and started out as a small event for those in affiliate marketing to network and learn how to succeed. What began as small a conference with just a few hundred attendees has turned into one hosting several thousand visitors two to three times a year.

This year our Vice President of Business Development, Brendhan Hight, who is based in our Austin (TX) office, will be in Las Vegas for the event (yeah, lucky him!). So if you are planning to be in Vegas for Affiliate Summit and would like to learn how you can partner with Sponsormob, please shoot Brendhan an email to set up a time meet up. And we of course look forward to seeing you there!

Event details:

Date: January 13-15, 2013
Location: Caesars Palace, Las Vegas
More information here

The book is one of several in a series called Leitfaden WOM Marketing, which offers tips and advice for companies on reaching customers through digital channels. The books cover monitoring and optimization of digital marketing, email communication, as well as mobile and social media, and are authored by various experts in the field of online and mobile advertising.

Here are photos of the book launch party at Dmexco, where you can see Sarah grinning and drinking champagne, obviously proud of the hard work she put into the article!

A few notable changes include the strong emergence of targeting capabilities, increase in smartphones and tablet usage, significant marketing budgets rapidly moving towards mobile, popularity in Rich Media Ads and the mass consumption of Apps and the Mobile Internet with consumers.

Sponsormob’s core business has always focused on optimizing and managing traffic sources to deliver the best possible performance for our partners. This will continue to be a key pillar in our future.

Whilst there is still a demand for full managed performance-based campaigns, we have seen the mobile landscape change dramatically over the past 12 months. Many Advertisers have requested access to our advanced optimization tools in combination with even greater flexibility and transparency to manage their respective campaigns.

This brings a greater emphasis on technology and as a result we are restructuring our team to suit.

Our new product is code-named “mayan code”. Having been in development for nearly 1 year, we will be able to offer a fully self-serviced platform with full-transparency, accurate targeting, reach, efficiency, conversion tracking with clear analytical reporting.

As of Q4 2012 we are moving into our testing phase and we would like to offer you the opportunity to apply to be a beta tester - please email sales@sponsormob.com to register your application for consideration.

According to the Mayan calendar, 12/21/12 is the end date of the world. For Sponsormob, it will be the beginning of a new era in Mobile Advertising.

We are very happy to let you know that we just updated our publisher interface, offering a fresh look and some new features for our affiliates and publishers. There are some great changes and additions we’ve made to our system, making it easier for publishers to set up and promote successful campaigns.

Here are some of the new features:

• new design
• improved navigation
• new placeholders to improve tracking
• new FAQ section (with more info to come!)
• mobile optimized for your smartphone

We will continue to add new features over the upcoming weeks, so please tell us if there is anything you, as a publisher, would like us to make available. And as always, if anything is unclear or you come across any technical difficulties, contact your Account Manager. We try our best to to fulfill the needs of our partners!

Heiko, this was the sixth time you’ve been to Dmexco. What has changed over the years?
Heiko: The event has become much more international and the focus is now more about business and less about keeping the visitors entertained, as it was in previous years. The visitors for the most part are decision makers who are really interested in new products. With 22,000 visitors from all over Europe, we can now see that Dmexco isn’t only a leading event for digital marketing within Germany, but for the industry as a whole throughout Europe.

What role did mobile play at this year’s Dmexco?
You could definitely see that mobile is the advertising channel of the future and has therefore become one of the most important marketing tools of companies exhibiting at Dmexco. But although there are quite a few service providers talking about mobile, we will have to wait and see if they are really offering it, as there is still only a small number of specialists in this industry.

What do you see as the three biggest trends in advertising?

1. The growing importance of measurable advertising
2. Mobile video ads
3. Real-Time-Bidding for mobile

What is one thing that you really liked about the event this year?
The quality of the visitors and the exhibiting companies was great. In addition to the meetings we had arranged leading up to the event, the people who stopped by our stand were also very interested in mobile advertising and really wanted to get started in this space.

How do you think the mobile advertising space will change between now and the next Dmexco? Which themes will be discussed September 2013?
We’ll have to see actually, but I can imagine that contextual ad formats, specifically in social media, will become more important. The best advertising service providers will also be those who have the best technology and the most transparency for their clients.

Will you also be taking part in Dmexco again next year?
Of course!

Something else of interest at Dmexco this year was the publication of a new book on digital marketing called Leitfaden Digitaler Dialog (in German, obviously!) by Marketing Börse. Our Sarah Christiansen and Heiko Kasper co-authored an article in the book , discussing mobile marketing. The book was presented the first afternoon of Dmexco, and we are proud to now officially have published authors as part of our team!

Heiko Kasper (Director of Business Development here at Sponsormob) will be giving a presentation called “Mobile Marketing in Three Acts: Use, Advertising, and Effects.” In the presentation, Heiko will cover the basics of mobile advertising for those who are not yet active on mobile but who are interested in implementing mobile into their marketing strategies. He will cover the fundamentals of mobile – the how and why behind mobile marketing – as well as explain exactly how companies can effectively advertise their products and services on mobile. Our public relations manager for Germany, Sarah Christiansen, will also be at the event both days.

To find out more about Communication World, visit the event’s website (German site). And if you would like to schedule a meeting with either Sarah or Heiko at the event to learn more about a possible partnership with Sponsormob, please email Sarah to set up a time and place to meet.